Navigating the Amazon Ecosystem
Abby Long is the Senior Managing Editor at PMG.
Now known as the second company in history to reach a $1 trillion valuation, and thus, fortifying its place as one of the most valuable brands in the world, Amazon is the leading online retailer with net sales amounting to over $175 billion just last year. While the majority of Amazon’s revenues are made through their web service and other tech offerings, Amazon’s ad business is now worth close to $2.2 billion; amounting to year-over-year growth of 129%.
But despite that, there are still dozens of enterprise-level retailers that have yet to make the leap into Amazon’s arms. The difficult onboarding process, ad structure, and reporting nuances are repressing the ability and willingness for big brands to fully operate on the platform. But with over 55% of consumers first turning to Amazon’s site when shopping for products online, hesitant retailers can no longer afford to ignore Amazon’s dominance; resulting in the need to get onboard or devise a plan to compete. As one PMGer put it, “Amazon is the ‘right now’ of e-commerce. It’s already disrupting the market.”
By sharing lessons learned and best practices from across PMG’s Amazon advertisers, our latest white paper untangles the complexities of Amazon Advertising to guide brands through onboarding, campaign activations, reporting and beyond.
In Navigating the Amazon Ecosystem, we’re sharing:
The specifics on Amazon Advertising ad types and how they work together
What we’ve learned after spending $7 million on Amazon Advertising
An inside look into using the Amazon API as an enterprise-level reporting solution
Amazon’s media business is growing and changing at breakneck speed as just last week, the names of Amazon’s advertising services are being phased out and renamed to Amazon Advertising. Whether it’s a new UI or unveiling different ad types, the only thing that stays the same with Amazon is that it’s constantly changing. Through the work we’ve done on Amazon for current clients, PMG has developed well-thought-out, descriptive ways for enterprise-level brands to successfully onboard and operate on the platform amidst all these changes. That’s not to say that this is the only way for enterprise-level brands to thrive on the platform nor is this a definitive technical playbook, but rather these practices are guiding how our clients successfully navigate Amazon Advertising.
Click the download button below to get your copy of the Navigating the Amazon Ecosystem white paper today.
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