Following through on its announcement in May, Google has released its new shopping service aimed at consumers. PMG’s EVP Price Glomski shared his thoughts with TotalRetail on how the new platform can serve retailers looking for alternatives to Amazon, and whether the new service’s lack of distribution will hamstring it in the longterm against the […]
When Robert Downey Jr. introduced himself as Iron Man, he set in motion the most ambitious cinematic venture of all time— 22 independent storylines unified by a single throughline named Thanos. What can best be described as an 11-year pop culture takeover climaxed with Avengers: Endgame. The finale to the Infinity Wars Saga broke box […]
As a follow-up to her insights with various industry publications on Instagram’s newly released Explore ads, PMG’s director of social media, Carly Carson, penned an op-ed for AdExchanger about how brands should focus on storytelling vs. driving revenue when approaching the new ad program. One of her recommendations is the “use of videos that will […]
Why YouTube Should Be Apart of All Media Plans During this year’s Google Brandcast, YouTube took its time to highlight and emphasize its positioning as “personal primetime” and once again took a direct competitive hit toward traditional TV. Primetime used to be that time where you gathered with your family and friends to tune into […]
As 2019 Amazon Prime Day(s) heated up, PMG’s Price Glomski spoke to NPR’s Marketplace Podcast team about Amazon’s affiliate program. With dozens, if not hundreds, of Amazon buying guides shared by publishers and influencers each year, many people may be surprised to learn that a lot of those recommenders make commissions off of what a […]
It’s hot, you’re sweaty and longing for some relief from the heat… aren’t you? And while reminiscing about winter, you’re probably also dreaming of all those snowy nights and Holiday celebrations. Well, lucky for you, the Holidays are just under five months away, and we are already beginning to gear up for another busy season. […]
As a part of an 18-month federal investigation, the Federal Trade Commission and the U.S Department of Justice have been looking into the biggest tech companies as they build a potential antitrust case(s); posing the question: Should the biggest tech platforms be broken up? It’s evident that, as economists put it, a ‘consumer change of […]
Navigating Cannes 2019 In planning my first trip to Cannes, my first step was to consult PMG’s very own, Natalee Geldert who attended for the first time last year. While her advice was beneficial (check out her blog post here), every year brings new learnings! Prep With our input, PMG’s exceptional marketing team managed most […]
PMG Heads To NYC Microsoft Advertising graciously invited PMG to the bustling city of New York to hear all about back-to-school trends and how we can better inform ourselves and the larger search team on how to revamp our strategy on Microsoft Ads. In this post, we’ve outlined the key takeaways from each session we […]
Back in the 90s, two of the most well-known brands in the world were mere babies. Amazon sold its first book from Jeff Bezos’ Seattle area garage in July of 1995, and just two years later, google.stanford.edu became a registered domain on the interwebs. Over the course of two decades, both entities have played a […]