As we all know, content is king, and for brands and advertisers in 2019 that means one thing: vertical video. With consumers spending more time with digital media than traditional media for the first time in 2018, and the majority of that time being on mobile, the stage has been set for vertical video to […]
Let me try to sum up what happened with Cambridge Analytica as we now can better understand it in hindsight. In March of 2018, news broke that the personal data of 87 million Facebook users was exposed to a political consulting firm based out of London known as Cambridge Analytica. This personal data was mined […]
Many have probably already heard the term “Galentine’s Day” floating around this time of year when people are celebrating the season of love. Galentine’s Day is not only a way to celebrate love that doesn’t involve your significant other but it’s an empowering movement promoting women and friendship. Thanks to a 2010 episode of “Parks […]
Esmeralda is hands down the best character in The Hunchback of Notre-Dame. She has a pet goat that performs tricks while she dances with a tambourine AND rocks a stellar paste emerald around her neck. My other favorite thing about Esmeralda? She’s a gypsy. It’s said gypsies have magical powers and can predict the future. […]
Yahoo Search is no more. Well, let’s be clear — you can still search for things on yahoo.com (if you’re doing that for some reason) but the power behind that neon purple facade has been coming from a new place since (at least) January 17th with the full transition of all accounts estimated to take […]
Aspirin, Kleenex, Ziploc, Band-Aid, ChapStick, Escalator, and Xerox. These are all brands that have become victims of genericization, and have either lost their trademarks legally or have become interchangeable with the product the brand is selling, rendering a trademark invalid if a lawsuit were to be filed. Known as a generic trademark (or proprietary eponym) […]
Without fail, it seems that just about every time you scroll down your Instagram feed, you can’t escape the presence of a dog in menswear clothing, a celebrity dachshund going on trips, or a raccoon that found a forever home in the Bahamas. These animals seem to be living lavish, colorful lives that far surpass […]
Google My Business is introducing a new feature that allows hotel business owners to specify check-in and check-out times. “We’re pleased to announce that hotels can now add their check-in and check-out times to their business listing in Google My Business. This information helps customers know when rooms will be ready and when they must […]
The Interactive Marketing Awards announced shortlists last week for the 2019 awards program and PMG landed a spot on the list in two categories: Best Social Media Campaign and Best Use of Video. The collective effort between Beats by Dre and PMG in the Made Defiant campaign was recognized in both categories. Standing out from […]
With the evolution of technology and digital media, the relationship between brands and consumers has changed dramatically. The evolution of digital media allowed brands to adopt an “always on” approach to advertising which created the need for fresh content at rapid-fire speed. But as we know today, digital media is a different arena than traditional […]