With Halloween candy marked down in stores, and holiday music spreading cheer, this week’s briefing features a round-up of the latest holiday shopping predictions, retail sales figures, and more. Key Takeaways Holiday retail sales are expected to break records this year, with firms including Adobe, eMarketer, and Salesforce predicting offline and online sales to increase […]
Earlier this year, on behalf of Best Western, PMG became one of the first digital companies to test and run impression-based programmatic TV buying as an exclusive beta partner to AMC Networks’ innovative partnership with The Trade Desk. As the first-ever programmatic buying opportunity to use household-level targeting via linear cable networks, Best Western was […]
We’re excited to announce that the applications for the 2022 class of the PMG Graduate Leadership Program (GLP) are now open! The GLP is an incredible opportunity for Class of 2021 and 2022 college graduates with a Bachelor’s or Master’s who are interested in pursuing a career in the digital industry. The GLP offers applicants […]
Performance Max Rolls Out of Beta Today, Google announced that Performance Max is now available to all advertisers, with the product positioned as the most effective way to buy ads across YouTube, Google Display, Google Search, Google Discover, Gmail, and Google Maps from a single campaign. By allowing advertisers to widen their aperture when targeting […]
At PMG, we champion innovation and new ideas, and to support that goal, our engineering and product teams just completed our first-ever Innovation Challenge. Setting the Stage for PMG’s Inaugural Innovation Challenge The Innovation Challenge was designed to encourage PMGers to create radical new solutions to solve our toughest challenges using our proprietary marketing intelligence […]
The W3 Awards recently recognized PMG and Beats by Dre for the brand’s powerfully engaging TikTok campaign, Sound of Colour, giving the effort a Gold Award in the Social Campaign category. The campaign supported the global launch of a new line of colorful PowerBeats Pro headphones. The campaign centered around inviting TikTok users to contribute […]
Many of the world’s biggest tech companies reported quarterly earnings this week, equipping marketers with new benchmarks to measure how the latest privacy changes across mobile operating systems have impacted audience targeting, campaign performance, and ad measurement. Today’s briefing provides a snapshot of how tech companies are navigating the downstream effects of new privacy measures, […]
Noodle, the Cultural Phenomenon By now you’ve probably heard about Noodle, the adorable 13-year-old pug whose spryness — or lack thereof — represents the internet’s collective daily mood. Noodle’s owner Jonathan Graziano began posting sporadic TikTok videos of Noodle in August 2021 and has since gone viral, sharing daily updates on whether it’s a ‘bones […]
With the United States reopening its international borders to vaccinated travelers from more than 30 countries starting in November and popular destinations like Australia beginning to emerge from travel restrictions, pent-up consumer demand for travel continues to grow stronger by the day. Catch up quick: The latest on U.S. travel restrictions Reopening Transatlantic Routes The most significant update the […]
This holiday season is already predicted to be like none before, as shoppers continue to prioritize online spending over brick-and-mortar shopping, due in large part to the ongoing pandemic. To help retailers navigate a holiday season that seems highly unpredictable, we’ve combed through thousands of advertising data points from our portfolio of retail brands, leveraging […]