COVID-19
With the recent launch of Auction Time Bidding for Shopping campaigns within SA360, understanding the differentiators and benefits of utilizing Auction Time versus Intraday tROAS bidding strategies becomes paramount to the success of your accounts leading up to the holiday season. Focusing specifically on comparing Auction Time and Intraday Target ROAS bid strategies, those who […]
I don’t claim to be an avid Reddit user, but I’m a big-time lurker when it comes to using it to pass time and browse content. There’s quite a lot of nuances to be learned on how to use the platform, but the biggest takeaway of Reddit is that it’s a community (made up of […]
A few weeks ago, Amazon announced that Amazon Prime Day is now set for October 13th and 14th. While traditionally held in mid-June, Prime Day had been pushed back to early October as a result of the global coronavirus pandemic. In 2019, Prime Day was considered the largest shopping day in Amazon history, until it […]
With less than 50 days until the U.S. election, all eyes are on… well, just about everything. From consumer sentiment to the stock market, the endless news cycle of candidate coverage to the polls cataloging and profiling undecided voters, countless people are searching for any indication of who will win and how the results of […]
As brands plan for holiday, one of the recurring conversations is around driving awareness and ensuring brands are effectively connecting with consumers who will be starting their shopping earlier than ever in 2020. An added layer of complexity to these conversations is how the omnichannel approach will continue to evolve as online touch points increase. […]
Growing up, my brother and I would go grocery shopping with Mum. The best part of the trip was discovering ‘Shop A Dockets,’ which are printed coupons on the back of receipts. On the back of my Mum’s shopping receipt, there would be these advertisements. Sometimes we’d get lucky, and the ads offered a discount. […]
This week, LVMH announced it would be backing out of its $16.2 billion takeover of Tiffany & Co. The luxury retail giant said the deal was off because the arrangement was being brought into trade disputes between France and the U.S. Administration. LVMH cites a letter from the French foreign ministry that requested for the […]
Taboola’s bid to acquire Outbrain has been called off after the two advertising giants could not agree to new terms. In the original agreement made last October, Outbrain shareholders “were to receive $250 million in cash and 30 percent of the combined company.” The Justice Department determined not to challenge the deal earlier this year, […]
When NBCU’s Peacock streaming service launched in July, it opened up advertising to only a small number of advertisers, but it will soon open up the platform to the broader advertising community in the fall. PMG’s Natalee Geldert shared her thoughts with AdExchanger on what its advantages have been and what it needs to do […]
In a roundup of expert commentary, PMG’s Katie Anderson recently shared her thoughts with AdExchanger about email being a potential solution for advertisers looking to replace third-party cookies as an online identifier. The article highlighted the fact that several solutions from The Trade Desk, LiveRamp, and the IAB use email in their respective technology foundations. […]