The PMG Blog
How to Insert R data frame into SQL
I’ve run into this issue a couple of times during my time at PMG. I’ve used R to perform some kind of analysis, forecasting, clustering, etc., and I need to get the result into our database so anyone on our analytics team could use the output in a SQL query or connect to it in […]
Instagram Features Beats by Dre in Stories Case Study
With a lineup of new wireless headphones like BeatsX, Beats by Dre looked to PMG and its social media prowess to reach and connect with their audience to drive brand engagement and purchases. Instagram Stories was a big driver of PMG’s success, and the social network was so impressed that it recently called out the […]
Amazon + Whole Foods: “Alexa: More $8 Ice Cream! NOW!”
The ramifications of Amazon’s $13 billion purchase of Whole Foods could fill a shopping cart (yep, I did)–just for starters, they include an immediate brick-and-mortar play for the world’s biggest e-commerce player, a nationwide rollout of its Amazon Go concept (and the consequent threat to a majority of the current Whole Foods workforce), and even faster […]
PMG Celebrates Anniversary and New HQ Space
PMG will use any excuse to party, and last night, we had two great reasons to get together with friends, family, and industry partners. The agency celebrated its 7th anniversary, and also officially opened its newly expanded headquarters in Fort Worth. Founded in 2010 by George Popstefanov, PMG has grown to be one of the most […]
Snapchat recently announced its acquisition of Placed- a Seattle-based startup that specializes in consumer location measurement and offline attribution. Placed’s expertise in consumer location analytics derives from their use of proprietary technology coupled with smartphone GPS data. Founded in 2011, Placed has been successful in attributing online campaigns to offline behaviors such as Black Friday […]
Case Study: Anthony Joshua Will Be Heard
When British boxer Anthony Joshua knocked out former heavyweight champion Wladimir Klitschko on April 27 at Wembley Stadium, he was not the only victor to “own the moment.” His triumph was shared by Joshua’s partner, Beats by Dre. PMG was part of the team (including Havas, Anomaly, and Laundry Service) that leveraged a branded content […]
How to Succeed with Data-Driven Marketing
Liveramp recently brought their ‘Ramp Up on the Road’ data and analytics conference series down to Austin and I was fortunate to be able to attend and represent all the great work we do here at PMG. There were some fantastic speakers and panels as well as attendees from all sorts of industry leading companies. […]
The ability to control the public image of one’s brand can often be the difference between capitalizing on a market opportunity or allowing it to slip by. No matter how great the product or useful the service, perception is the only reality in advertising, and often to business in general. For that reason alone, the […]
What A Poet Can Teach You About Advertising
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
On Mentorship and Feeling Like a Badass
Before I stepped into the marketing world, I was a classical guitarist and guitar teacher. When choosing music for a student to play and practice it’s important that the music is not all too hard or too easy. In other words, a guitar student needs to practice something that will push them, but they also […]
