MediaPost has named PMG as Independent Agency of the Year, an achievement reflecting the hard work and incredible accomplishments driven by our team during an unprecedented and challenging year. In partnership with our clients, we continue to accelerate digital transformation by remaining agile and true to our values, and we are honored to be among […]
In his op-ed for Talking Influence, Edward Grice of PMG’s EMEA office described how brands are utilizing user-generated content to fulfill creative needs and humanize their branding efforts as the pandemic continues to disrupt professional creative industries. Grice posits that brands have essentially democratized the creative process, tapping the talent of their audience to adapt […]
If you’re reading this, it’s too late. Just kidding — you’re right on time! Whether you’re about to apply or in the final stages of the process, it never hurts to do a little prep work. And honestly, the key to having a great interview usually starts there: preparation. We all know that interviews (no […]
To mark the end of the 2020 election season, Athleta built upon its influential “Power of She” campaign with “Women Run It All,” a creative homage to all the ways women work as everyday heroes. From athletes in training to women participating in marches through history, images of moms running the household, and tributes to […]
Not long ago, online conference calls were considered a painful way of doing business—virtual room passwords stretched the length of computer monitors, the “share screen” button caused mass hysteria for messy-haired presenters, and internet speeds made frozen-faced memes out of us all. In March of 2020, everything changed—virtual conferencing became the saving grace for many […]
Following 2020 business wins that have included TikTok, Omni Hotels, Michael Kors, Best Western, and more, PMG continues its global expansion with notable new hires across performance media, marketing and communications, client development, and consumer insights — bolstering the agency’s national footprint. Jason Hartley joins us in the newly-created position of Head of Search, Social, […]
We are thrilled to announce that PMG is now accepting applications for our 2021 Graduate Leadership program. We recognize that 2020 has been a tough year for just about everyone, but for soon-to-be college graduates, it’s been even more unusual. We know you are wondering what your prospects look like, and the classes of 2020 […]
“We forget all of those different data points are actually a person having an engagement with a brand and how important and powerful those touch-points can be.” That reminder from PMG’s Parks Blackwell was among the many insights she shared with Google during its Agency Conversations series that launched during Advertising Week. The unique audio […]
Last month, PMG’s Price Glomski spoke with Hospitality Technology’s senior editor Michael Christine Escobar about how SEM remains an important channel for hotel marketers looking to connect with guests during the pandemic. The wide-ranging interview covered specific tactics like radii bidding modifiers, and the importance of flexibility and testing during these uncertain times. Among Glomski’s […]
For brand advertisers looking to ensure reach with high frequency, Snapchat is now offering what it calls a Platform Burst campaign, and it’s the latest example of how Snap is trying to build a moat around itself against increasing competition around short-form video ads, according to an article on Digiday. Advertisers are guaranteed that at […]