COVID-19
Life in the U.S. sees major disruptions with the nation edging closer to shutdown as the virus continues to spread. Europe has become the epicenter of the outbreak with European nations sealing borders and enacting strict lockdown measures. Across the global economy, consumers are rocked by unprecedented volatility as economic levers are pulled to weather the […]
As someone who transitioned from working in an open office to working remotely and eventually starting a small satellite office, Slack was amazing. It allowed me to communicate with my teams in a quick and effective way while also staying up to date on company news and going-ons. Even though it’s easy to complain about […]
PMG’s director of SEO, Jason White, recently sat down with Jacob Stoops and Jeff Luella of the Page 2 Podcast to discuss a number of matters important to SEO marketers. Among the topics covered were local SEO, the importance of marketers owning their keyword data, and Jason’s mustache. For more details, listen to the full […]
PMG’s director of influencer marketing Angela Seits recently shared her thoughts with Digiday (paywall) about TikTok’s attempt to create a robust connection point between its talent and the marketers who want to collaborate with them on branded campaigns. The move is expected to be a long-term boon not just to its creators, but also TikTok […]
We are excited to announce today a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli, giving marketers access to 20X more data points, and making time to access that data up to 12X faster. As such, […]
Male. Millennial. College-educated. Tech-savvy. Enjoys sci-fi novels, superhero movies, and esports. But you can call me Grant. I’m a serious gamer, meaning I play, watch, jostle in side chats, pre-order titles, actually read the game manual, download betas, curse ping above 20ms, attend gaming MeetUps, and compete in online tournaments. If you are like most […]
PMG’s Carly Carson shared her thoughts about TikTok’s self-serve platform with Digiday, and while there are promising features, there’s still work to be done on the tool, which is currently in beta. Her optimism is shared by others who have had access to it, and it’s that optimism that buoys them to overcome challenges around […]
Editor’s Note: New developments about the Wuhan Coronavirus have put many consumers on edge, with millions essentially quarantined in place. As with any health crisis, marketers should be sensitive to the situation. On January 25th, approximately 1.5 billion people around the world will celebrate the Lunar New Year, sometimes known as the Chinese New Year. […]
Nat Ives, the editor of CMO Today at The Wall Street Journal, recently spoke with PMG’s Justin Scarborough about Google’s plans to end support of third-party cookies on Chrome, and its impact for advertisers. His story detailed concerns from the ad industry’s trade groups — the Association of National Advertisers and the 4A’s — and […]
To many, Google dropped a bomb today when it announced that it plans to phase out support for third-party cookies in Chrome over the next couple of years. The decision will enable the company to enhance privacy on the web, and no doubt was driven by increased consumer demands and expectations around the use and […]