Oprah Winfrey’s interview with Prince Harry and Duchess of Sussex Meghan Markle aired Sunday night, drawing more than 17.1 million viewers on CBS, according to Nielsen’s preliminary figures, with the media company booking an estimated $20 million in ads for the interview. Millions more streamed the special, with many viewers around the world utilizing VPNs […]
On March 3, Google announced it would officially phase out third-party cookies next year across all Google ad-buying platforms, including Google Ads, DV360, and Campaign Manager, and will not be building alternate identifiers. The decision follows an early 2020 announcement to phase out third-party cookies on Chrome by 2022 and will undoubtedly affect the entire […]
Across the country, the first signs of an eventual return to normal are emerging. In recent days: Apple brick-and-mortar stores, a once-prominent private sector barometer for determining local community spread, are all back open, the first time since spring of 2020 when the pandemic began. The Johnson & Johnson coronavirus vaccine became the third available […]
While podcasts have grown more popular over the years, 2020 was the industry’s breakout year as the number of U.S. podcast listeners swelled more than 32 percent Y/Y to over 106 million listeners, or roughly half of U.S. digital audio listeners, per eMarketer. Podcast ad spend increased more than ten percent Y/Y to $780 million […]
The first days of any new administration serve as leading indicators for how policies and priorities could impact businesses and consumer behavior throughout a president’s term, and President Biden’s has been no exception. During his first month in office, President Biden signed more than 40 executive orders and memorandums to address issues spanning the coronavirus […]
Today, Google announced updates to Response Search Ads (RSAs) that aren’t too surprising but shed light on the road ahead for creative messaging within Google Ads. There are two parts to the announcement, one regarding the steps being made to make RSAs more prominent within the Google Ads UI, the other focusing on the tools […]
As people remain primarily isolated and indoors during the pandemic and blizzard-like conditions facing much of the United States, many are turning to the ephemeral nature of newfound audio-first social platforms for community and conversation. Clubhouse is Growing Fast Clubhouse, and to a slightly lesser extent its sports-based equivalent, Locker Room, has gained momentum in […]
Today, Adweek named PMG as 2021 Breakthrough Media Agency of the Year, an achievement recognizing the agency’s collective effort in 2020 to overcome unforeseen challenges, find growth and help clients navigate unprecedented uncertainty. In the story about the win on Adweek, reporter Kyle O’Brien cited, “[PMG’s] ability to pivot, grow its revenue and retain its […]
There were plenty of standouts across the slate of Super Bowl LV ads this year, and the PMG creative team outlined their thoughts on what made the best ads the best and the worst the worst. The Ad Everyone Is Talking About. Reddit’s 5-second ad honored the ‘underdogs’ of the GameStop frenzy and was disruptive […]
Recruitment for the PMG Graduate Leadership Program is in full swing and we know you probably have a few questions as you put the final touches on your application and prep for interviews. Below is a handy FAQ our team put together to hopefully provide soon-to-be graduates like yourself with more insight into the Program’s […]