In order to combat the challenges of a post ad-blocking world amid rapidly changing consumer behaviors, a renewed consumer demand for more entertaining and less disruptive content, and a concurrent pressure for CMOs and their executive teams to consolidate partnerships, PMG is doubling down on solving the next generations of digital challenges by creating a […]
Mobile-first. Simple and intuitive. Quality, curated content. These are the pillars of Instagram’s newest feature: IGTV, a new app to watch long-form, vertical video from creators around the world. Arriving exactly five years after the launch of video on Instagram, the release of IGTV came alongside the announcement that Instagram will allow users to upload […]
If you haven’t heard of Twitch, you’re already behind. The multi-million viewer-per-day platform is by far the most prominent online location for livestreamers to share their screens and stories at no cost to the viewer. Launched in 2011, the platform quickly gained traction during its first few years and was soon bought by Amazon in […]
Is there a way to truly prepare oneself for Cannes? Well, no. We begin planning 8 months in advance for the event and find that nothing truly wraps until the week-of. Your days are chocked-full of partner meetings, client accompaniment, long dinners in Le Suquet, speed walking (to the next meeting), and pseudo-private events. Time […]
The Digiday Programmatic Media Summit was held within the beautiful swampland of NOLA this year, where I had the privilege to attend the first Digiday conference of my career. After five years in the industry, I was really excited to learn more about the business problems other agencies and brands are trying to solve for […]
A few weeks ago, I was able to attend Quantcast Measure Hackathon at their headquarters in San Francisco. The Hackathon is a unique, 2-day experience, that brings agencies, brands, publishers, and engineers together with one goal- solve some of the problems advertisers and publishers face on a daily basis. Here’s How the Hackathon Worked Groups of […]
There are very few truly global events that captivate an audience on a scale of the FIFA World Cup. The recent Royal Wedding is believed to have had more than 2 billion people tune in from around the world (and even the International Space Station). 2017’s Super Bowl had 111 million viewers and 2014’s World […]
Augmented Reality (AR) has been a buzzword in the marketing and tech worlds for nearing a decade. Yet not one person in either industry would say that the true potential of AR has been realized. That has in large part been due to AR’s lack of scalability. Thankfully, every single major tech company has been […]
With the first day of summer quickly creeping upon us, we’re sharing where PMG has landed in the news in May. With commentary from two of our media experts and our resident blockchain expert, don’t miss where we’ve been mentioned in the news below. 5 Questions Advertisers Have About Hulu’s Offline Ads PMG’s Natalee Geldert […]
Becoming a meme or going viral is a once in a lifetime unintentional event. Unless you have thousands of hours of candid footage like the Kardashians or Beyonce, there’s really no way to get that lightning to strike more than once…right? In fact, it seems like some people know how to generate memes of themselves […]