It’s Time To Start Preparing Your Sponsored Ad Campaigns Last year, Amazon Prime day was the largest recorded shopping day in Amazon history, until Black Friday and Cyber Monday swept the top spot in 2018. Even with a small site crash, Amazon managed to surpass sales records. And before you ask, no the date for […]
In a recent article in PR Week, Takumi’s Adam Williams asserts, “If you want great creative work, you have to allow the influencers to be their own creative director – the brand has needs and wants, but you still need to allow the storytelling to happen in that process,” while Harsh Kapadia of VMLY&R argues […]
It’s Okay to Start From Scratch The announcement of the new facebook.com came with plenty of cool new features and ideas (see here). But, the most impactful idea I grasped onto was that it’s okay to start from scratch sometimes. Whether it be a technical or client project, we often find ourselves so deep into […]
According to the latest research by Winnie and The Mom Project, the most influential factor that determines whether a new mom decides to stay at her job or leave the workforce entirely after having a child is the ability to take advantage of a flexible work schedule. How families balance their professional careers and child-rearing […]
PMG attended the celebrity-packed NewFronts this year and we are here to report what’s new and what you need to know to get your brand involved in the latest and greatest of the digital world. Ellen Digital Network What’s New? Ellen Digital Network’s big focus this year is on digital content. These shows are star-packed, […]
A few weeks ago, hundreds of people overtook the ballroom of the Hilton Anatole in Dallas, anxiously awaiting a presentation by the 44th President of the United States, Barack Obama. “A Conversation with President Barack Obama” marked the end of the National Diversity Council’s annual conference, a three-day event designated to promote diversity in the […]
Every company hits a point where simply providing the right data across the organization is no longer good enough. As your data infrastructure scales, questions get asked like: Which individuals and teams are using the data most frequently? How is the data typically being accessed? Through Excel, dashboarding solutions, or SQL IDEs? How does your […]
Be Personal. But be smart about it. It’s easy to say we all love a personal touch, right? Like when Jenny, the barista at the coffee shop, remembers your usual? Or when your date has your favourite drink waiting for you when you arrive at the bar a tad late? Great stuff. But there’s a […]
I’ve written about the importance of diversity and inclusion a few times before (here, here, and here). It’s something that I’m incredibly passionate about in my career and in my personal life (along with design, of course). So I was thrilled to attend the National Diversity Council’s National Diversity & Leadership Conference in Dallas April […]
Have you ever created technology you found to be amazing but no one used it? You see a tremendous amount of value in the tech but you just can’t seem to get your users to consistently use what you’ve created. This is a common problem I’ve seen at companies that build tech internally and for […]