The PMG Blog
Carly Carson Named A Trailblazer in Digital Marketing
At PMG, we’re lucky because we work with the world’s best brands, and have some of the industry’s brightest minds as our partners, both on the client side and at the agency itself. While we’ve always believed our moms when they told us that we’re the best, we stay humble, knowing that our success comes […]
Amazon vs. Convenience Stores – ‘Instant Pickup’ Arrives
‘Instant Pickup’ Continues Amazon’s Offline Innovation In an effort to continue providing additional benefits to a Prime subscription, Amazon is now launching a service that allows you to easily pick up orders within 2 minutes of purchasing. Amazon is coining this service Instant Pickup, and it marks a strong next step for the brand moving […]
Finalists were announced in the inaugural Digiday WorkLife Awards today, and PMG is proud to be nominated for Most Innovative Culture among small agencies, based on number of employees. The awards showcase the media and marketing world’s best work environments as well as the values and cultural initiatives that make them unique. The judges noted PMG’s environment […]
Paid Search Bid Strategies
Bid strategies help achieve unique campaign goals but differ depending on KPIs, so what works well for one campaign might not work well for another. If the goal is to generate site traffic, the focus should be on clicks. If the goal is to drive purchases, the focus should be on conversions. There are a […]
ICYMI: Holiday Planning? Start Early.
PMG’s head of agency and brand strategy, Nick Drabicky, recently drew from his decade-plus experience working with global retailers to share advice with brands looking to get the most out of their holiday media dollars. Read the full article on MediaPost here.
A Simple Look At Real Time Bidding
In the programmatic world, there is one term that trumps all: Real-Time Bidding. Real Time Bidding (RTB) is the backbone of all things programmatic, yet most digital marketers don’t fully understand what it is. As a web page is loaded, thousands of factors are running in the background to determine how much a publisher will […]
How to Create Killer Banner Ads
Display banners play an important role in brand awareness and direct response advertising, yet they often get minimal design attention and are the very last thing to be developed at the end of the creative process. Much has been written on the death of the display banner, and with the rise of ad blocking and […]
What To Expect: Holiday Retail Social Trends
It’s just the beginning of August and most brands are already working on their upcoming Holiday advertising and marketing plans – but this should come as no surprise, especially to the retail industry. Each year, the season comes and goes quickly and with that social media has become a very valuable player as new updates […]
PMG Innovation Leads to Three Search Award Nominations
The Drum Search Awards last week announced the finalists in its inaugural U.S. edition, and PMG earned three nominations overall for its data and technology innovation leading to search marketing excellence. The nominations — in the categories of Most Innovative Search Campaign, Best Use of Technology in Search, and Best Use of Data — were […]
A PMG-Style Family Dinner
This Monday, PMG set aside the laptops and stepped away from meetings to celebrate togetherness with a traditional family-style dinner, that is, if your family is 100+ people. With live music, cocktail bars, and a delicious meal prepared by My Sweet Roots, we enjoyed a special evening filled with fun, laughter, and fine cuisine. We […]
