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In Southern California, KOST-FM has already started its annual non-stop holiday music rotation, and the streets of downtown Pasadena are lined with holiday lights and festive reindeer statues. In other words, the holiday shopping season is here, whether you’re ready or not. Thankfully, most retailers have been preparing for months, but there are still some […]
A consumer’s right to online privacy has been a burning issue for nearly everyone; from consumers, companies, and now, state government officials with the CCPA providing Californian consumers with more control over their data. There’s no doubt that new laws will have a significant impact on the digital advertising industry and how consumer data is […]
In New York City this week, PMG won a total of four trophies at The Drum’s Digital Advertising Awards USA competition’s award ceremony. PMG won several honors for its excellence in the #SKYSTHELIMIT campaign for Old Navy. The judges honored the campaign in two categories: Best Cross Platform Campaign and Best Paid Social Campaign, and […]
Chances are pretty, pretty, pretty good that you heard about Disney+ launching, and that the Streaming Wars is now, finally, in full effect (with all due respect to Hulu and Amazon Prime Video). You probably also haven’t heard much about Walmart’s video streaming service, Vudu, in terms of it being a viable destination for advertisers. […]
If you find yourself wondering why there is now a pesky card appearing in your Google Chrome, chances are you were opted into a Google Experiment called Tab Hover Cards. This experiment shows a preview of the information on the page in the same pop-up as a tooltip previously. The only issue with this new […]
The MarCom Awards recently announced the winners of its 2019 competition, and PMG and Old Navy were Platinum winners in two categories for the brand’s campaign centered on International Women’s Day. The campaign was recognized in the Social Branding Campaign and Integrated Marketing categories. Since 2004, the MarCom Awards honors excellence in marketing and communication […]
PMG recently provided insightful commentary on a couple of new developments aimed towards TV and digital advertisers. In a Mobile Marketer article about Comcast’s NBCUniversal rollout of ads that let viewers use their smartphones to buy products featured in shows they are watching, PMG’s Price Glomski compared the offering to the growing prevalence of the […]
Yext’s keystone conference, Onward19, demonstrated just how big local search is with even more knowledge awesomeness shared than in years past. The keynotes alone were worth the price of admission just for their inspiration factor, including the likes of Jill Ellis, Magic Johnson, Seth Myers, Seth Godin, and I know I’m leaving off a few. […]
In a few hours, the Internet will break. Not literally in the sense of a blackout, but culturally in that online conversation will likely be dominated by one singular event throughout the weekend. YouTuber Shane Dawson’s highly-anticipated Conspiracy palette and subsequent makeup Collection will be available for purchase in partnership with Jeffree Star Cosmetics and […]
Sunday —typically a day of rest and peace— is now at the epicenter of a fried chicken feud between Chick-Fil-A and Popeyes. With the words, “I’m Back,” Popeyes puffed its chest and announced it will be restocking its adored chicken sandwich. The very same fried chicken sandwich that sold out nationwide in just two weeks. […]