COVID-19
As brands plan for holiday, one of the recurring conversations is around driving awareness and ensuring brands are effectively connecting with consumers who will be starting their shopping earlier than ever in 2020. An added layer of complexity to these conversations is how the omnichannel approach will continue to evolve as online touch points increase. […]
Growing up, my brother and I would go grocery shopping with Mum. The best part of the trip was discovering ‘Shop A Dockets,’ which are printed coupons on the back of receipts. On the back of my Mum’s shopping receipt, there would be these advertisements. Sometimes we’d get lucky, and the ads offered a discount. […]
This week, LVMH announced it would be backing out of its $16.2 billion takeover of Tiffany & Co. The luxury retail giant said the deal was off because the arrangement was being brought into trade disputes between France and the U.S. Administration. LVMH cites a letter from the French foreign ministry that requested for the […]
Taboola’s bid to acquire Outbrain has been called off after the two advertising giants could not agree to new terms. In the original agreement made last October, Outbrain shareholders “were to receive $250 million in cash and 30 percent of the combined company.” The Justice Department determined not to challenge the deal earlier this year, […]
When NBCU’s Peacock streaming service launched in July, it opened up advertising to only a small number of advertisers, but it will soon open up the platform to the broader advertising community in the fall. PMG’s Natalee Geldert shared her thoughts with AdExchanger on what its advantages have been and what it needs to do […]
In a roundup of expert commentary, PMG’s Katie Anderson recently shared her thoughts with AdExchanger about email being a potential solution for advertisers looking to replace third-party cookies as an online identifier. The article highlighted the fact that several solutions from The Trade Desk, LiveRamp, and the IAB use email in their respective technology foundations. […]
This holiday season will usher in new consumer behaviors and expectations It’s only the 8th of September, and already a laundry list of brand-new 2020 holiday insights has been released from the likes of Facebook, Numerator, Hopper, RetailMeNot, Salesforce, and Square. As we draw closer to the fourth quarter of 2020, we find ourselves in […]
Chances are, between March and now, you’ve considered buying a Peloton, Hydrow, Mirror, NordicTrack, or some other home fitness machine. Consumer demand has skyrocketed because many people are uninterested in returning to their gyms, even if they’re cleared to open during the pandemic. However, those fitness brands looking to maintain that momentum will have to […]
The Twitch audience has grown enormously since the start of the pandemic, rising to over 37 million monthly viewers earlier this year. Understanding what matters to those viewers and how their engagement on the platform changes over time is crucial to keep an eye on. Twitch provides ample branding and advertising opportunities but most brands […]
In a virtual awards ceremony, the Dallas-Fort Worth Interactive Marketing Association (DFWIMA) announced that PMG won three awards for excellence in digital marketing, with the agency honored in the following categories: Most Effective Multicultural Campaign, Most Effective Integrated Marketing Campaign, and Most Innovative Use of Search. PMG’s work on behalf of Athleta for the brand’s […]