COVID-19
A nation returning to school Since the beginning of July, every media outlet from local TV stations to national publications has tirelessly reported on the challenges, concerns, and protocols drafted for returning to school. Online wishlists, normally filled with coloring books and crayons, are lined with PPE requests and cleaning supplies. In countless Twitter threads, […]
Growing US-China trade tensions are quickly spilling into the internet economy. On Thursday, President Trump signed two executive orders banning Americans and US companies from transacting with ByteDance’s TikTok and Tencent’s WeChat in 45 days (September 20th). The executive orders were vaguely worded, though a White House official has clarified that the executive order concerning […]
Just in time for TikTok’s emergency sale, Instagram Reels is finally here, releasing in 50+ countries this week, including the US. Reels allows users to record and edit 15-second multi-clip videos with audio, effects, and a variety of creative tools. Users can then share their Reels with followers directly in Instagram’s feed, and/or by posting […]
With the pandemic is driving companies to conduct more of their business online, ecommerce platforms have seen significant growth. One such company is Shopify, and it was the topic of a recent Search Engine Land article, which highlights the pros and cons of the platforms, and major considerations companies need to keep in mind during […]
Today is the latest in Google’s series, The Update, with a focus on how Google can help advertisers drive quality leads, and leverage business signals to enhance online marketing efforts with offline impacts. Since the onset of the pandemic, Google’s continued its evolution of helping advertisers be more agile and effective with budgets, and these […]
With the shift in shopping behavior amid COVID-19 lockdowns, Facebook has been aggressively embracing ecommerce to help businesses during the pandemic. Almost perfectly timed with the rise in online sales, Facebook has been rolling out quite a few updates to its shopping features. Most of these were first introduced last year in the testing phase […]
The TikTok frenzy What a fascinating (and tiring) few days it has been. Shortly after the Big Tech antitrust hearings and subsequent earnings reports, news broke that Microsoft was considering an acquisition of the US operations of ByteDance’s TikTok. If the idea of Microsoft’s foray into social consumer technology wasn’t surprising enough, later in the […]
Wednesday’s Big Tech congressional hearing provided considerable insight into the inner workings of the largest tech companies in the US. The hearing, at which the CEOs of Amazon, Apple, Facebook, and Google participated in virtually, lasted for almost six hours and covered topics ranging from Chinese intelligence to cloud computing, political donations, and app store […]
It goes without saying that there is a lot going on in the world. We’re currently living through a worldwide pandemic, a global economic shutdown, and most recently, a rise in the movement to end racial injustice and systemic inequality in the US. Marketers across industries are faced with a cultural conversation and social environment […]
More and more cities are reopening critical parts of their economy, though there are still a lot of complexities to be mindful of. That said, advertisers are also eager to re-engage with consumers to drive awareness and transactions. A recent AdExchanger article touched on how marketers should approach resuming their advertising, and PMG’s Nick Drabicky […]