The latest tech earnings provided greater insight into how brands are prioritizing digital platforms to drive growth and engage with customers. Today’s briefing features a round-up of what we learned from Amazon’s, Facebook’s, and Google’s earnings reports. Amazon’s Ad Business Generates Nearly $7 Billion a Quarter During Amazon’s earnings report last week, Amazon recorded its […]
Throughout lockdowns and the last several months, people have been eager to share their stories and voices online in new ways, leading the buzzy social app Clubhouse to skyrocket up app store charts with more than 9.6 million downloads in February 2021. Similarly, podcasts exploded in popularity during the pandemic and, according to The Wall Street Journal, are […]
To improve how search advertisers can best take advantage of the automated bidding strategies within Smart Bidding, Google recently announced it will be changing how bid strategies are organized for search campaigns. Moving forward, target CPA and target ROAS will be rolled into the maximize conversions and maximize conversion value bid strategies, which means that, […]
America is reeling after recent police actions led to more unrest and louder calls for accountability. In Minneapolis, just miles from where Derek Chauvin’s trial is currently underway, authorities say a police officer fatally “accidentally discharged” her weapon when attempting to take Daunte Wright, 20, into custody after a traffic stop. A 7:00 p.m. curfew […]
Recent news events and trending topics across social platforms have spanned critical business practices involving corporate governance and labor rights, equity and environmental actions, a unique news cycle that when viewed collectively, is indicative of a much larger global trend that’s captivated consumer attention and wallet share. Related: United, Apple, JPMorgan, and more make public […]
Forecasts and news reporting on the post-pandemic future are following two distinct narratives, the first recognizing the financial and societal repercussions caused by one of the worst economic crises in modern history, with special attention paid to the pandemic’s impact on women, people of color, and low-income families. The second acknowledges pent-up demand and how […]
More than 100 million stimulus checks have been delivered into the hands of everyday Americans in the last ten days, driving a noticeable uptick in consumer confidence, stock market gains, and heightened consumer demand and performance spikes for many of PMG’s retail clients. Consumer Confidence Rises Quickly Due to Stimulus With the American Rescue Plan […]
The Academy unveiled the 2021 Oscar nominations early Monday morning, led by Netflix’s impressive 35 nominations, which drew greater attention to the growing dominance of streaming platforms and raised questions about the post-pandemic future of cinema. As the pandemic disrupted moviegoing worldwide, many Hollywood studios withheld major motion pictures in 2020, leading to an assortment of films […]
Oprah Winfrey’s interview with Prince Harry and Duchess of Sussex Meghan Markle aired Sunday night, drawing more than 17.1 million viewers on CBS, according to Nielsen’s preliminary figures, with the media company booking an estimated $20 million in ads for the interview. Millions more streamed the special, with many viewers around the world utilizing VPNs […]
On March 3, Google announced it would officially phase out third-party cookies next year across all Google ad-buying platforms, including Google Ads, DV360, and Campaign Manager, and will not be building alternate identifiers. The decision follows an early 2020 announcement to phase out third-party cookies on Chrome by 2022 and will undoubtedly affect the entire […]