The PMG Blog
PMG at SXSW, NEMOA, and SMX
Sorry for the acronym overload in the headline, but we wanted to let you know about our presence at a few major industry conferences over the next couple of weeks. If you’re around, please make sure to reach out and connect with us. First, PMG has its largest contingent ever attending SXSW down in Austin. […]
5 Tips to Make the Most out of SXSW 2017
Many of you out here at SXSW Interactive 2017 in Austin are first-timers to this conference like I am. In my first three days in the sunshine, rain and unexpectedly cold start to SXSW I have learned a few things. Here are my basic tips to make the most out of SXSW and avoid being overwhelmed […]
The Digital Media Upfront Disruption
There was a media strategist for a growing, independent digital agency. Let’s call him Bill. Bill had joined the independent agency early on after having left a career in a global advertising agency network. Bill was asked to join one of his clients, a head of digital marketing for a CPG brand, at a media […]
Data has become the foundation upon which to build marketing campaigns that truly resonate with consumers across the buying spectrum. But it’s not just about the amount of data marketers have at their disposal—it’s about how it’s segmented, activated and analyzed that determines if the right customer is being reached. Our team worked with a […]
Brand Safety First
With the increase in “fake news” and all the noise around more extreme political sites, PMG has been intensifying its efforts around content monitoring and brand safety as an agency. Historically, nearly all hate speech content has mostly been race or religion based. In the past few months, we have seen this evolve to also […]
Customizing Your Macbook with Terminal
I got my first Apple Macbook Pro in 2010 when I went off to college. If you’re like I was back then, you love it, but you’re not sure what all it can actually do. Even worse, some things were just a flat out headache. Always wondering where that one screenshot went, constantly having to sort […]
With all of the craze in web development around React and Redux currently, we at PMG started using it about a year ago and have adopted it in most of our tools that run in the browser. It has made working with Javascript and the presentation layer much more enjoyable than what has been done […]
LEADERSHIP – and why it’s not an all-caps activity
Gandhi. Churchill. Jobs. Lincoln. William Wallace (especially). These are undoubtedly LEADERS – both in their fields and in the classic definition of the word (and classic caps). In fact, a quick Google search will bring all of these names to the foreground. Aside from Wallace, which I feel like must be an algorithm issue… However, despite this […]
Stop Wireframing and Start Sketching Your Mockups.
When creating a new feature or building a new piece of software from scratch, one of the first steps in the software development lifecycle is always mocking up your design and bringing your vision to life. Sometimes this requires working with a graphic designer or UX specialist, but really, who can design what you have […]
PMG Q1 Community Outreach Event
Along with volunteering at Cooks Children’s Hospital and MHMR of Tarrant County, PMG takes part in a company-wide service project every quarter. This quarter, the PMG family participated in a LUNGevity Breathe Deep 5K event hosted at Texas Christian University on January 28, 2016. The 5K Neon Glow Run benefited the LUNGevity Foundation, the nation’s […]
