The PMG Blog
On the surface, the way that influencers, or highly visible people on social media, and their sponsor companies interact can seem purely transactional. We see a celebrity mentioning a new shoe line in a tweet, and many would assume that it’s as simple as a quid pro quo. We give you money; you post about […]
SXSW and the Challenge of Technical Sessions
There’s a lot going on at SXSW. From the music, movie, and comedy festivals, to the interactive conference sessions that span categories including government, healthcare, marketing, tech, etc. With so much going on the options of where to go and what to see can be overwhelming. As a result, in the first few days of […]
Creating wireframes or Sketches is a critical step before developing new software. But what happens when you have multiple wireframes that outline several pages in a piece of software, or several user states that the app can have? It can be a bit overwhelming to review, and you quickly lose the context of what you’re […]
Facebook Rolls Out New Ad Format: Collection
Starting today, Facebook is rolling out Collection, a shoppable feed ad that features a collection of products in a mobile shopping experience. Four product images are shown below a multi-product image or video that will drive users to a full-screen takeover. When a user clicks on one of the four product images in the News […]
Google’s New Exact Match Close Variant
For years Google’s exact match, meant just that, search terms that matched exactly to the keywords in your search account. Then, in 2012, the rules for search terms matching to your exact keywords grew a bit more liberal but relatively simple; exact match started matching to plurals, misspellings, abbreviations, etc. This new match type was […]
Using Netflix To Make Sense Of Machine Learning
Machine learning is one of the most common buzzwords thrown around the world of digital marketing today. For all of the powerful and amazing capabilities this data science function possess, it grinds my gears just having to use it in this post. I want to attempt to demystify this played out phrase, by showing that anyone […]
Messenger Day – Snapchat-Like Facebook?
Facebook rolled out “Messenger Day” last week – possibly in an effort to reduce Snapchat’s influence. If you are already familiar with Instagram Stories, you will not be surprised by how quickly you can adapt to it – your photo and video can be edited with overlays/graphics, sent to your friends (or added to your […]
Anyone with a strong working knowledge of the Internet is aware of behavioral targeting, and many people in digital advertising would say that they understand it. I certainly felt that I did. Any digital advertising agency should be familiar with the importance of such a significant breakthrough in marketing. By using our Internet browsing history […]
Being Brand Safe In the World of Fake News
The intense controversy following the November 2016 presidential election is far from over, especially for brands wanting to steer clear of leaning right or left. Digital advertising campaigns have caused brands trouble by unintentionally ending up on fake news sites and extreme political sites filled with hate speech, such as Breitbart, a news outlet known […]
What Every Panel Is Preaching During SXSW Sessions
As a first timer at SXSW, I was excited to attend a variety of sessions to strengthen my knowledge on an array of topics that I could bring learnings back to my team and clients. However, while each session has had a different topic, panel, and structure, the universal message remains the same: No platform […]
