• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us

COVID-19

Updates &
Industry Insights

Read
September 16, 2020
Posted by Keri Boerner

Google Updates for Scaling Brand Awareness Efficiently

As brands plan for holiday, one of the recurring conversations is around driving awareness and ensuring brands are effectively connecting with consumers who will be starting their shopping earlier than ever in 2020. An added layer of complexity to these conversations is how the omnichannel approach will continue to evolve as online touch points increase. […]

Read
September 14, 2020
Posted by Jack Aldridge

Why Plugins Are a Double-Edged Sword for Marketers

Growing up, my brother and I would go grocery shopping with Mum. The best part of the trip was discovering ‘Shop A Dockets,’ which are printed coupons on the back of receipts. On the back of my Mum’s shopping receipt, there would be these advertisements. Sometimes we’d get lucky, and the ads offered a discount. […]

Read
September 10, 2020
Posted by Abby Long

LVMH, Lululemon and the Changing Luxury Retail Landscape

This week, LVMH announced it would be backing out of its $16.2 billion takeover of Tiffany & Co. The luxury retail giant said the deal was off because the arrangement was being brought into trade disputes between France and the U.S. Administration. LVMH cites a letter from the French foreign ministry that requested for the […]

Read
September 10, 2020
Posted by Abby Long

Taboola-Outbrain Merger Talks Come to an End

Taboola’s bid to acquire Outbrain has been called off after the two advertising giants could not agree to new terms. In the original agreement made last October, Outbrain shareholders “were to receive $250 million in cash and 30 percent of the combined company.” The Justice Department determined not to challenge the deal earlier this year, […]

Read
September 10, 2020
Posted by David Gong

A Second Look at Peacock

When NBCU’s Peacock streaming service launched in July, it opened up advertising to only a small number of advertisers, but it will soon open up the platform to the broader advertising community in the fall. PMG’s Natalee Geldert shared her thoughts with AdExchanger on what its advantages have been and what it needs to do […]

Read
September 09, 2020
Posted by David Gong

Email Potential Solution to Cookie-less Targeting

In a roundup of expert commentary, PMG’s Katie Anderson recently shared her thoughts with AdExchanger about email being a potential solution for advertisers looking to replace third-party cookies as an online identifier. The article highlighted the fact that several solutions from The Trade Desk, LiveRamp, and the IAB use email in their respective technology foundations. […]

Read
September 08, 2020
Posted by Abby Long

The Five Essential Holiday Season Insights for 2020

This holiday season will usher in new consumer behaviors and expectations It’s only the 8th of September, and already a laundry list of brand-new 2020 holiday insights has been released from the likes of Facebook, Numerator, Hopper, RetailMeNot, Salesforce, and Square. As we draw closer to the fourth quarter of 2020, we find ourselves in […]

Read
September 03, 2020
Posted by David Gong

Health and Fitness Brands Prepare For A Cookie-less World

Chances are, between March and now, you’ve considered buying a Peloton, Hydrow, Mirror, NordicTrack, or some other home fitness machine. Consumer demand has skyrocketed because many people are uninterested in returning to their gyms, even if they’re cleared to open during the pandemic. However, those fitness brands looking to maintain that momentum will have to […]

Read
September 02, 2020
Posted by Ting Zheng

Fall Guys’ Rise and More Twitch News

The Twitch audience has grown enormously since the start of the pandemic, rising to over 37 million monthly viewers earlier this year. Understanding what matters to those viewers and how their engagement on the platform changes over time is crucial to keep an eye on. Twitch provides ample branding and advertising opportunities but most brands […]

Read
September 01, 2020
Posted by David Gong

DFWIMA Recognizes PMG Campaigns for Excellence

In a virtual awards ceremony, the Dallas-Fort Worth Interactive Marketing Association (DFWIMA) announced that PMG won three awards for excellence in digital marketing, with the agency honored in the following categories: Most Effective Multicultural Campaign, Most Effective Integrated Marketing Campaign, and Most Innovative Use of Search. PMG’s work on behalf of Athleta for the brand’s […]

Read
Previous
Next
1 2 3 4 5 6 … 139

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.