COVID-19
CNBC covered how digital ad prices have plummeted with the withdrawal of major advertisers such as Expedia because of the COVID-19 crisis. The pullback has led to lower CPCs, which is not a great development for publishers, but a ripe opportunity for opportunistic advertisers, including those in gaming, education, and e-commerce. PMG’s Nick Drabicky shared […]
I wish I could say it was a quiet weekend, but then again, we are in the midst of a global pandemic. Let’s run through what you might have missed. Easing restrictions Virtual events Weekend in review All eyes were on the South this weekend as Georgia eased lockdown restrictions and allowed nonessential businesses to […]
While account-based marketing has been prevalent with B2B marketers for some time now, many companies are still in the experimentation stage and looking to further refine their initial pilot programs. However, as PMG’s Marc Stewart notes in an article on Digital Commerce 360, B2B marketers that already have a solid B2B content marketing strategy in […]
This past week was filled with many, many firsts. The first time oil traded in the negative, first time Zoom fatigue hit the majority of users, first time people in the U.S. protested a pandemic, and the first U.S. state (Georgia) opened for business post-shutdown. Public discourse this week shifted away from triggering headlines that […]
Earlier this week, Google posted some big news on the Google Shopping Blog. To summarize, Google is introducing free product listings on the Google Shopping Tab and Shopping Property (shopping.google.com). Google’s President of Commerce, Bill Ready, highlighted the immediate benefits businesses might see as a result of this change for those facing economic uncertainty due […]
It seems like ages ago, but in late February and early March, AdAge and GumGum held a series of breakfast events in three cities to discuss critical changes to the ad industry. Key among the topics was that in less than two years, Google’s Chrome browser would effectively eliminate cookies, forcing advertisers that may have […]
According to Digiday, retail media — that is, ad inventory in retail and grocery media channels from Amazon, Walmart, Target, and others — is one of the big winners of the vast majority of consumers sheltering at home. And this shift, according to PMG’s Nick Drabicky, is a permanent one. Prior to the crisis, advertisers […]
PMG’s Kaitlin McGrew recently participated in a virtual panel discussion on Live with Search Engine Land. Moderated by Editor Ginny Marvin, Kaitlin and the panelists had a lively conversation about how the health crisis has impacted strategies for digital commerce marketers, and how they have evolved their channel strategies. Besides showcasing her lovely cats, McGrew […]
Last month, WeChat announced tighter privacy controls that restricted how mini-programs that run on the platform could collect and use personal information of the app’s users. Now The Drum has put together a deep dive into what the new controls mean, and PMG’s Ting Zheng provided her insights into why this happened and the likely […]
Happy Earth Day, and happy Wednesday! Yes, it’s Wednesday — and don’t worry, we can’t keep track of the days either. But, some good news for all you sports fans, the fact that today is Wednesday means tomorrow is Thursday and the start of the first-ever virtual NFL draft. And because you’ve been living without […]