The PMG Blog
We all know that the key to a great marketing strategy is making sure that you’re reaching the right audience at the right time. One niche market that can be challenging to reach at times is higher income households. In this post, I’ll be outlining a couple of strategies you can take across various channels to […]
ICYMI: The Next Big Title in Media Agencies
Ad Age’s Megan Graham recently wrote an article about AI, and PMG’s own Dustin Engel shared his thoughts on how artificial intelligence, machine learning and natural language processing are (or aren’t) going from concepts to reality at media agencies. To learn more, check out the full article here.
Reaching the On-The-Go Consumer
Reaching today’s consumer is becoming more challenging than ever due to the fragmented media landscape. Knowing this, the effectiveness of Digital Out-of-Home (DOOH) advertising has become a more significant tool for brand marketers to take advantage of. While traditional out-of-home is one of the original advertising mediums, digital advancements are continuously being introduced – giving […]
Following best practices ensures your application is in the best possible position to live a long healthy life. Some frameworks come with a strong set of opinions that shape best practices. React, however, is very new and very much a library, not a framework. As such, its best practices are still taking shape. In the […]
Targeting Niche Audiences with Content
Writing content is a great opportunity for a brand to target new audiences by working across multiple channels to leverage a brand’s message into an actionable strategy that can meet the needs of thousands of consumers. Whether it’s through the curation of social content, updating product descriptions, or writing long format blog posts that answer […]
How to Shoot Amazing Branded Instagram Content
Instagram. It’s a noun. It’s also a verb, which is the hallmark of success in digital. What started as a mobile platform for vacation selfies has transformed itself into a cornerstone of many brand’s communication strategies. Instagram has become a core part of nearly every brand’s communication strategy. From fashion and retail to food and […]
Images Versus Text :: Right Brain Versus Left Brain
Since launching in 2012, Product Listing Ads (PLAs) have given marketers another way of reaching consumers within the paid search space outside of pure text paid search. With their visually appealing real-estate & ability to dynamically serve products relevant to the customer’s queries, PLAs are one of the first places marketers look to invest in […]
Google is Taking Away My Gmail Data. Should I Panic?
In a brief blog post last week, Google unveiled that “later this year” they will be changing their data collection approach for users of “consumer Gmail,” the free version of Gmail widely available since 2009. If you haven’t seen the article yet, the key bit for advertisers is buried in the second paragraph: “Consumer Gmail […]
Lightning in a BOTtle
We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]
A new content feature called Google Posts was officially rolled out late last week by Google to all verified GMB users and rumored to serve as the new way for businesses to share relevant social updates directly on Google Search. By enabling local businesses to create and display content on Google that links to the […]
