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American Marketing Association DFW Recognizes PMG as 2024 Agency of the Year

2 MINUTE READ | June 11, 2024

American Marketing Association DFW Recognizes PMG as 2024 Agency of the Year

American Marketing Association DFW Recognizes PMG as 2024 Agency of the Year

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

PMG is honored to be recognized by the Dallas/Fort Worth Chapter of the American Marketing Association as the 2024 Agency of the Year. The Agency of the Year nod is in honor of our success in 2023, which was a banner year for PMG. Despite having to navigate myriad complexities, PMG had its best year ever for the 13th consecutive year. Record revenues, headcount, and partnerships, in addition to not one but two key acquisitions, were all made possible by our people, culture, technology, and agility. 

AMA DFW also recognized our work with Who Gives a Crap on the ‘Uncrap The World’ campaign as a finalist for Campaign of the Year. ‘Uncrap The World’ playfully represented a ‘call to arms for bums’ around the world and was a rousing success for the brand, playing a significant role in expanding WGAC's retail presence and brand awareness in Australia and the U.K.  Learn more about the ‘Uncrap the World’ campaign in The Guardian.

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The group honored recipients at their annual Marketer of the Year award dinner in Dallas, Texas, on June 6. Congratulations to the entire PMG and WGAC team, as well as all the winners across categories, on their well-deserved recognition!


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