Leading industry publication Search Engine Land announced recently that PMG is on the short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world.
PMG is up for an award in the Best Retail Search Marketing Initiative – SEM category for its work on behalf of a luxury apparel retailer. The agency leveraged the retailer’s CRM data to design and develop a people-based initiative that significantly reduced customer churn.
The Search Engine Land editorial staff and contributors are the primary judges for the campaign focused categories, while industry luminaries and independent partners served as guest judges for the individual, agency and in-house team awards categories.
Michelle Robbins, the newly appointed SVP of Content and Editor-in-Chief of Search Engine Land, was incredibly impressed by the depth and scope of entries in this year’s competition. “As a first-time judge, having the opportunity to pull back the curtain and examine the campaigns executed by some of the top search marketers in the industry was inspiring. The work done, creativity expressed, and results achieved demonstrate what a truly talented community it is that we serve.”
Winners will be announced during an evening awards ceremony and celebratory gala held on October 25th in New York City. A portion of proceeds from the event benefits charity, with a minimum of $5,000 going to this year’s selected organization, Women Who Code.