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PMG’s Tim Lardner Speaks at Advertising Week New York 2022

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

Last week, PMG VP of Strategy Tim Lardner took the stage at Advertising Week New York for a fireside chat with Angelica Malin, editor-in-chief at About Time, on “Leading through Uncharted Territory.” Lardner discussed how PMG has reset the expectations of a business in today’s world by focusing on doing the right thing, always changing for the better, and leading with a people-first approach. 

Lardner broached the topic of employee experience and the future of work by discussing how companies need to evolve for the future to attract clients and talent:

“When we talk about attracting best-in-class talent, you have to be really specific about what you’re offering and how you’re thinking about every single employee, what their needs are, and how you’re bringing resources to help support them in that journey,” Lardner said. 

As workers return to the office and reset their routines with hybrid working models, it’s critically important for the industry to use this moment as an opportunity to change for the better and deliver a better future of work for employees.

Lardner shared his take on the importance of culture, saying, “When you know what bad culture looks like, you really start to appreciate what great culture looks like.” At PMG, Lardner remarked, building a great culture “starts with our values, [as they] help support everything we do.” 

He acknowledged that building a great culture isn’t easy and won’t happen overnight. There will always be unforeseen challenges to building cultures of feedback, but the hard work is worth it, as it helps to create a more diverse and inclusive company culture and industry. 

For leaders who don’t know where to start, Lardner offered that technology can help power this cultural change and enable a greater sense of agility to respond to employee feedback. 

“Our tech is at the heart of our organization,” he said. “PMG was built from the ground up to support customer challenges and lead the industry in media accountability and operations. Our platform, Alli, helps us all focus on the right things, [which is why] it’s a big part of our employee experience.” 

“My last piece of advice for companies is to listen not just for what you want to hear,” said Lardner at the end of the session. “Listen to very specific comments and questions employees may have every single day. Take that feedback and then act on it. Make sure people are heard and make sure you’re changing for the better and impacting both people’s lives and having a positive influence in the industry.” 

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Watch PMG’s Advertising Week New York 2022 session here