PMG Digital Made for Humans

The Limits & Endless Potential of Generative AI

4 MINUTE READ | February 9, 2023

The Limits & Endless Potential of Generative AI

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

Generative AI has captured the imaginations of nearly everyone, from business leaders and policymakers to marketers and technologists, with the latest generation of AI apps like ChatGPT signaling a new era in artificial intelligence. While chatbots and other AI assistants have been commercially available for years, recent advancements have supercharged the potential of this technology to revolutionize knowledge creation and productivity.

In recent months, artificial intelligence has moved to the forefront of the tech industry and digital ecosystem with the latest developments being Google’s announcement of Bard, its generative AI search and discovery product, and Microsoft formally integrating ChatGPT into the search experience on Bing. New applications, regulatory concerns, and partnership innovations are making headlines every day, as there are truly endless possibilities for what the future holds.

As the commercial capabilities of generative AI are just beginning to take shape, our latest POV explores the current generative AI landscape and how marketers can lean in and explore this evolving frontier.

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