This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

We’ll Do It Live… On Mobile – YouTube Announces Mobile Live Streaming

3 MINUTE READ | February 9, 2017

We’ll Do It Live… On Mobile – YouTube Announces Mobile Live Streaming

bill o'reilly we'll do it live

If you were to ask who is paving the path for live video streaming on mobile, you may be surprised that the answer is not YouTube. Considering that they’ve supported live video since 2011, they are very late to the mobile party (and there ain’t no party like a mobile party).

Sure, you can turn on your webcam and start broadcasting your one-woman talk show straight from your desktop, but if you want to whip out your phone to live stream the birth of your baby nephew you best look elsewhere (and probably get permission first).

But with the growing adoption live streaming on social platforms like Facebook, Instagram and Twitter, YouTube is finally realizing that the live video hype isn’t going away anytime soon. Twitter’s Live Stream alone had 6.82 million unique viewers tune into Donald Trump’s presidential inauguration (the most live-streamed event in history).

Better late than never,  YouTube announced yesterday that they are rolling out mobile live streaming. This new feature will be baked right into the YouTube mobile app allowing users to go live with the tap of a button. But before you go reaching for your phone, there is one caveat. For the initial release, YouTube is limiting mobile live streaming to creators with more than 10,000 subscribers. Sorry grandma, I’m going to need 9,999 more subscribers.

youtube live streaming on mobile

Connecting creators to their fans in real time appears to be YouTube’s motivation for the launch of live mobile video. In addition to mobile live streaming, YouTube also announced the launch of Super Chat. Super Chat will serve as a monetization tool for live video. Creators can earn revenue during their live streams by allowing viewers to purchase colorful chat messages that stay pinned to the top of the chat window for up to five hours.

Super chat youtube

But capturing the attention of a beloved YouTube star can cost you. Prices are determined by how long you choose to have your chat message displayed. Ultimate VIP status, consisting of a 350 character message with 5 hours on the ticker, will set you back $500 (which is the sitewide daily limit). 

youtube super chat costs

Insights meet inbox

Sign up for weekly articles & resources.

YouTube has stated that mobile video streaming will eventually be released to everyone but they have not specified when. Most likely, YouTube will be using this limited release to learn how creators use the new feature and how their audience responds so that they can make tweaks as they go. It is also probably a precautionary move considering the size of YouTubes user base and the amount of bandwidth it takes to stream live video.


Posted by Kara Eccleston

Related Content

thumbnail image

Get Informed

What to Know About Reddit

5 MINUTES READ | October 1, 2020

Get Informed

Will Instagram Reels Overtake TikTok?

4 MINUTES READ | August 7, 2020

Get Informed

Understanding the Recent TikTok Tensions

7 MINUTES READ | July 14, 2020

Get Inspired

The Changing Face of Social Engagement

3 MINUTES READ | August 12, 2019

Get Inspired

What You Need to Know About Podcast Advertising

5 MINUTES READ | July 29, 2019

thumbnail image

Get Informed

YouTube’s Robust Advertising Capabilities

8 MINUTES READ | July 19, 2019

thumbnail image

Get Informed

Direct-To-Consumer Disrupts-The-Competition

7 MINUTES READ | April 12, 2019

Get Informed

Marketing to Experiential Travelers

5 MINUTES READ | April 11, 2019

Get Informed

Unraveling How YouTube and Google Work Together

6 MINUTES READ | March 21, 2019

All POST