PMG Digital Made for Humans

What We Learned at the Google Retail Summit

2 MINUTE READ | August 16, 2019

What We Learned at the Google Retail Summit

Author's headshot

Sinead Hultman

Sinead Hultman has written this article. More details coming soon.

Earlier this year, Google hosted its second annual retail summit at its New York City offices, bringing in both agencies and brands to talk about the roadmap ahead and future of retail. Over the course of two days, the summit included countless product updates and a holiday readiness workshop, along with breakout roundtable sessions in which we were able to provide direct feedback to the product leads at Google.

The main theme of the summit was a familiar one: machine learning. Google continues to invest heavily in this and used the summit to touch on Responsive Search Ads, Responsive Display Ads, and Smart Shopping, to name a few.

Regardless of the ad type discussed the conversation always came back to Google using limited guardrails and encouragings marketers to trust in machine learning. The data presented with these formats at the summit might be enough to encourage most retailers to lean into them. However, leaning into machine learning does equate to limited control and sometimes limited reporting. It would certainly be worth testing for individual accounts to see if results provide any incremental benefits.

Our favorite part of the event was the various breakout sessions we attended. Each breakout session featured product leads, all of whom seemed genuinely invested in getting feedback to improve whatever product they worked on. Given that each Google update seems to shift control from advertisers to Google, it is reassuring to know that they are invested in making products that work for us. 

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

We had a great time at the event and can’t wait for next year’s summit!

Related Content

thumbnail image

SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & MediaDigital Marketing

Google Performance Max Campaigns Now Available to All Advertisers

4 MINUTES READ | November 2, 2021

thumbnail image

Consumer TrendsSocial MediaSEO & Paid SearchPlatforms & MediaDigital Marketing

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News

PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY

4 MINUTES READ | August 20, 2021

thumbnail image

Consumer TrendsSEO & Paid SearchAI & MarketingData & TechnologyPlatforms & MediaDigital Marketing

Google Doubles Down on Automation, Consumer Privacy at Google Marketing Live

5 MINUTES READ | June 4, 2021

thumbnail image

SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & Media

Google Simplifies Smart Bid Strategies

2 MINUTES READ | April 23, 2021

thumbnail image

SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & MediaDigital Marketing

Google Paves the Road Ahead for Responsive Search Ads

3 MINUTES READ | February 18, 2021

thumbnail image

SEO & Paid SearchAI & MarketingB2B MarketingPlatforms & Media

Google Phases Out Broad Match Modifiers

4 MINUTES READ | February 4, 2021

thumbnail image

Consumer Trends

The Road to Recovery for the Travel Industry

5 MINUTES READ | November 19, 2020

thumbnail image

Company NewsDigital Marketing

Price Glomski Talks to Hospitality Technology

1 MINUTE READ | October 28, 2020

thumbnail image

SEO & Paid SearchPlatforms & MediaDigital Marketing

The United States of America v. Google & What Comes Next

5 MINUTES READ | October 22, 2020

thumbnail image

Social MediaSEO & Paid SearchStreaming & VideoData & TechnologyPlatforms & Media

A Closer Look at the Congressional Big Tech Market Power Report

6 MINUTES READ | October 19, 2020

thumbnail image

SEO & Paid SearchData & TechnologyPlatforms & Media

Auction Time versus Intraday tROAS Bidding Strategies

4 MINUTES READ | October 5, 2020