This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

What We Learned at the Google Retail Summit

2 MINUTE READ | August 16, 2019

What We Learned at the Google Retail Summit

Earlier this year, Google hosted its second annual retail summit at its New York City offices, bringing in both agencies and brands to talk about the roadmap ahead and future of retail. Over the course of two days, the summit included countless product updates and a holiday readiness workshop, along with breakout roundtable sessions in which we were able to provide direct feedback to the product leads at Google.

The main theme of the summit was a familiar one: machine learning. Google continues to invest heavily in this and used the summit to touch on Responsive Search Ads, Responsive Display Ads, and Smart Shopping, to name a few.

Regardless of the ad type discussed the conversation always came back to Google using limited guardrails and encouragings marketers to trust in machine learning. The data presented with these formats at the summit might be enough to encourage most retailers to lean into them. However, leaning into machine learning does equate to limited control and sometimes limited reporting. It would certainly be worth testing for individual accounts to see if results provide any incremental benefits.

Our favorite part of the event was the various breakout sessions we attended. Each breakout session featured product leads, all of whom seemed genuinely invested in getting feedback to improve whatever product they worked on. Given that each Google update seems to shift control from advertisers to Google, it is reassuring to know that they are invested in making products that work for us. 

Stay in touch

Bringing news to you

Subscribe to our newsletter

We had a great time at the event and can’t wait for next year’s summit!

Posted by Sinead Hultman

Related Content

Get Informed

Google Simplifies Smart Bid Strategies

2 MINUTES READ | April 23, 2021

Get Informed

Google Paves the Road Ahead for Responsive Search Ads

3 MINUTES READ | February 18, 2021

thumbnail image

Get Informed

Google Phases Out Broad Match Modifiers

4 MINUTES READ | February 4, 2021

Get Informed

The Road to Recovery for the Travel Industry

5 MINUTES READ | November 19, 2020

Get Informed

Price Glomski Talks to Hospitality Technology

1 MINUTE READ | October 28, 2020

thumbnail image

Get Informed

The United States of America v. Google & What Comes Next

5 MINUTES READ | October 22, 2020

Get Informed

A Closer Look at the Congressional Big Tech Market Power Report

6 MINUTES READ | October 19, 2020

Get Informed

Auction Time versus Intraday tROAS Bidding Strategies

4 MINUTES READ | October 5, 2020