The Drum Marketing Awards Nominates PMG for Two Honors
The Drum Marketing Awards recently named the collective effort between PMG and Beats by Dre a finalist in two categories; Sports Marketing Strategy of the Year and Music and Entertainment Strategy of the Year. This marks the second year in a row PMG has picked up honors nominations.
In both categories, PMG was recognized again for its #AboveTheNoise campaign for Beats by Dre. PMG helped to elevate Beats to mainstream consciousness despite not being an event sponsor. The “Dedicated” film accumulated 54 million views and saw a 96% positive sentiment overall, a reflection of how well the campaign’s messaging resonated with fans.
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The Drum Marketing Awards celebrate the best marketers and campaigns internationally. Finalists were selected by a panel of judges made up of the UK’s top-notch digital leaders. Winners will be announced in London on May 30th. The full list of finalist can be found here.
Posted by Maddie Owen
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