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TikTok Selects PMG for Social Strategy

2 MINUTE READ | October 20, 2020

TikTok Selects PMG for Social Strategy

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

PMG has been selected by TikTok as the lead social strategy agency for TikTok for Business, the company’s ad/marketing solutions arm. PMG will oversee cross-channel strategy, creative, content development, and production for the brand. 

“There is massive untapped business potential for marketers within TikTok, which is unlike any other platform available to advertisers today,” said George Popstefanov, CEO of PMG. “As the authentic option for those seeking entertainment and unexpected moments of joy, we couldn’t be more excited to partner with them to spread the TikTok effect and deliver a unique value proposition to advertisers globally.”

TikTok for Business caters to advertisers around the world with a set of impactful advertising solutions that engage users on TikTok authentically and creatively, consistent with the dynamic user content that led to the platform’s growing popularity.

TikTok is among a growing list of ambitious national and global brands that have enlisted PMG this year to help them carve out new paths to growth and take advantage of first-mover digital environments by combining the power of digital, data, creative, technology, and media – including SurveyMonkey, Omni Hotels, Michael Kors, N26, Best Western and First American.

“Advertisers and agencies are drawn to TikTok because it is defining the new cultural conversation. The platform’s community of creators is inspiring new, more authentic brand-building opportunities, and its reach continues to escalate well beyond Gen Z,” said Scott Everett, Senior Creative Director at PMG. “We’re excited to be creating highly impactful content that will fuel TikTok’s global mission to inspire creativity and bring joy.”

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See open roles on our Careers page and read more about the win on Adweek and MediaPost.