This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

The 411 on Pinterest Buyable Pins

2 MINUTE READ | June 29, 2015

The 411 on Pinterest Buyable Pins

It’s been a long time coming and Pinterest has now jumped in head first to the e-commerce business, specifically mobile e-commerce. Hello Buyable Pins.

Buyable pins build off of Pinterest’s current Rich pin features, taking it one step further by adding a blue button and displaying the product price to allowing consumers to purchase the product directly through Pinterest. The “Buy It” button will appear on the pin, next to familiar “Pin It” button.

Pinterest Buyable Pins

The buyable pins allow brands to integrate their back-end eCommerce platform so users can purchase directly from the pin. Currently brands can integrate with:

Currently, there’s technically no cost to the brand to add buyable pins. Users will be able to search for items based on color or price and will be able to complete the transaction without ever leaving Pinterest. The inventory selection will work off of a feed integration. Brands launching buyable pins include Neiman Marcus, Nordstrom, Cole Haan, and Macy’s, among other retailers.

Once the “Buy It” pin is added, the next step for brands is to promote their organic content via a few select partners. Networks that have access to the inventory include:

The promoted pins with buy buttons are purchased on a CPA-based bid model.

Interested in putting your brand on the waitlist? Sign up here.

Insights meet inbox

Sign up for weekly articles & resources.

And here’s to seeing how consumers adapt to the “Buy It” button!


Posted by Lauren-Ashton Shepheard

Related Content

thumbnail image

Get Insights

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

Get Informed

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

Get Informed

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

Get Informed

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

Get Informed

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

Get Informed

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

thumbnail image

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

Get Informed

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

BACK TO ALL POST