PMG Digital Made for Humans

The 411 on Pinterest Buyable Pins

2 MINUTE READ | June 29, 2015

The 411 on Pinterest Buyable Pins

Author's headshot

Lauren-Ashton Shepheard

Lauren-Ashton Shepheard has written this article. More details coming soon.

It’s been a long time coming and Pinterest has now jumped in head first to the e-commerce business, specifically mobile e-commerce. Hello Buyable Pins.

Buyable pins build off of Pinterest’s current Rich pin features, taking it one step further by adding a blue button and displaying the product price to allowing consumers to purchase the product directly through Pinterest. The “Buy It” button will appear on the pin, next to familiar “Pin It” button.

Pinterest Buyable Pins

The buyable pins allow brands to integrate their back-end eCommerce platform so users can purchase directly from the pin. Currently brands can integrate with:

Currently, there’s technically no cost to the brand to add buyable pins. Users will be able to search for items based on color or price and will be able to complete the transaction without ever leaving Pinterest. The inventory selection will work off of a feed integration. Brands launching buyable pins include Neiman Marcus, Nordstrom, Cole Haan, and Macy’s, among other retailers.

Once the “Buy It” pin is added, the next step for brands is to promote their organic content via a few select partners. Networks that have access to the inventory include:

The promoted pins with buy buttons are purchased on a CPA-based bid model.

Interested in putting your brand on the waitlist? Sign up here.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

And here’s to seeing how consumers adapt to the “Buy It” button!

Related Content

thumbnail image

Consumer TrendsSocial MediaStreaming & VideoData & TechnologyStrategyDigital MarketingPlatforms & Media

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

thumbnail image

Campaigns & Client WorkSocial MediaPlatforms & MediaCompany NewsStrategy

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

thumbnail image

Consumer TrendsSocial MediaSEO & Paid SearchPlatforms & MediaDigital Marketing

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Consumer TrendsSocial MediaAI & MarketingStreaming & VideoDigital MarketingPlatforms & Media

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

thumbnail image

Consumer TrendsSocial MediaPlatforms & MediaDigital Marketing

What You Need to Know About Facebook’s Latest Content Transparency Reports

4 MINUTES READ | August 30, 2021

thumbnail image

Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News

PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY

4 MINUTES READ | August 20, 2021

thumbnail image

Creative DesignSocial MediaStreaming & VideoPlatforms & Media

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

thumbnail image

Consumer TrendsSocial MediaPlatforms & Media

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

thumbnail image

Social MediaStreaming & VideoPlatforms & MediaConsumer Trends

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

thumbnail image

Social MediaData & TechnologyB2B MarketingStrategyDigital MarketingPlatforms & Media

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

thumbnail image

Consumer TrendsCampaigns & Client WorkDigital MarketingStrategyPlatforms & Media

Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends

7 MINUTES READ | December 2, 2020

thumbnail image

StrategyCreative DesignB2B MarketingPlatforms & MediaDigital Marketing

How Brands Can Stand Out With User-Generated Content

1 MINUTE READ | November 12, 2020