Angela Seits to Join Industry Roundtable on Understanding Audiences
On July 21, PMG’s head of strategic planning and insights, Angela Seits, will join The Drum Network and other panelists for a roundtable session titled, “Research and human behavior: finding the cutting edge of audience understanding,” where they will discuss how brands and their partners can leverage various research and insights to position themselves at the leading edge for understanding audiences.
Angela will share her thoughts on how research and insights functions at agencies have evolved in response to growing demand for digital transformation, including the skill sets required by talent, the latest frontiers of quantitative research that brand advertisers need to know about, and how to balance qualitative research in an increasingly data-dominated environment, among other topics.
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In addition to an editor from The Drum, Angela will be joined by research and planning executives from Ogilvy, The MX Group, and Wasserman.
Posted by David Gong