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George Andrade

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Stay tuned for upcoming details about George Andrade.

June 13, 2016 / 2 min read

The Case for Expanded Text Ads

February 23, 2016 / 4 min read

What to Expect From Google's Right Rail Ad Update

November 10, 2015 / 4 min read

Why Does Bing Now Allow AdWare In Paid Search?

July 1, 2015 / 3 min read

Fractional Factorial Experimental Design (ABCDE Testing)

January 14, 2015 / 2 min read

Getting To Know Google AdWords Controlled Experiments

November 4, 2014 / 3 min read

Granularity for Paid Search Success

March 26, 2014 / 4 min read

Who Are Your Core Customers?

January 24, 2014 / 4 min read

3 Questions To Answer Before Building Out Your PPC Structure

November 26, 2013 / 2 min read

How to Uncover HPA Rate Parity and Increase Bookings

November 5, 2013 / 3 min read

Hotel Price Ads 101

October 21, 2013 / 3 min read

5 Steps to Execution Perfection

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