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The Best of Instagram 2016

1 MINUTE READ | December 7, 2016

The Best of Instagram 2016

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Carly Carson, Head of Paid Social

Carly Carson has written this article. More details coming soon.

The numbers are in – and this year’s biggest Instagrammer of the year is Selena Gomez. Gomez has claimed eight of the top ten Instagrams of the year based on the number of likes – with Cristian Ronaldo rounding out the other two in the top ten.

What’s interesting, is that the most-liked Instagram post of the year was a sponsored image from Selena Gomez featuring Coca Cola.

What this tells us is that marketers need to continue to take notice. Instagram will be a force to be reckoned with in 2017. Marketers will need to continue to leverage influencers, celebrities and athletes as a cornerstone to their marketing campaigns – with a few keys to success:

  • Make it authentic – the Selena Gomez Instagram does a good job of blending with her current Instagram visual aesthetic as well as feeling native to the platform.

  • Don’t overdo it – avoid the trap of over-posting. Focus on creating really strong moments.

  • Timing is everything – align your content with unique real-time moments and product opportunities.

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For a full list of the top Instagrammers, hashtags and locations from 2016, head over to SocialTimes for a wrap up! Happy ‘Gramming!

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