Hear from our Head of Analytics, Dustin Engel, on the steps to creating a successful and flourishing “data factory”. Filmed at the iMedia Commerce Summit 2016 in Nashville, TN.
About the author
Dustin Engel leads the Data Activation Group at PMG, which is comprised of the Analytics & Decision Sciences Team and the Programmatic Buying Team. He has over 17 years of experience ranging from ad technology to agency and client side marketing leadership. Dustin led the Western US and strategy team for a division of Aegis/Dentsu and was the Chief Marketing and Strategy Officer for Clearsaleing, the first attribution platform company to be acquired by a global public company (eBay).