PMG Digital Made for Humans

E-mail Etiquette: DO's and DON'T's of the Perfectly Written E-mail

2 MINUTE READ | September 15, 2014

E-mail Etiquette: DO's and DON'T's of the Perfectly Written E-mail

Author's headshot

Natalee Geldert, Head of Brand Media

Natalee Geldert has written this article. More details coming soon.

E-mail messaging now exceeds telephone traffic and is the dominant form of business communication.

Don’t you wish that every person who received a new e-mail account had to agree to follow certain rules to use it? There are certain standards expected for e-mail use and below are just a few to keep in mind when communicating with fellow business contacts.


  • Make sure your e-mail includes a courteous greeting and closing.

  • Address your contact with the appropriate level of formality.

  • Just because someone doesn’t ask for a response doesn’t mean you ignore them.

    • Always acknowledge emails from those you know in a timely manner.

    • Responding promptly doesn’t necessarily mean that they need to have answers right away.

  • Always extend the offering to “hop on a call” or “feel free to pass along any additional questions.”

  • Clients are busy. Prioritize the most important points to the top of e-mails.

    • Buried points are more likely to be missed.

  • Keep messages brief and to the point.

    • Just because your writing is grammatically correct, does not mean that it has to be long.

  • Rare use of “my” or “I.” Make sure your client understands there is a team supporting their business not just an individual.

    • “Here are our recommendations” vs. “Here are my recommendations”

    • “Attached please find the projections that we put together” vs “I put together”

  • Spell check!!!


Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

  • Don’t engage in rounds of e-mails when a quick phone call could resolve the question.

  • Don’t introduce a new topic in the middle of an e-mail thread. If you’re changing the subject, create a new message with a different subject line.

  • If your e-mail is emotionally charged (which it SHOULD NOT be), walk away from the computer and wait to reply.

  • Refrain from using multiple font colors in one e-mail.

  • Don’t inject your opinion. Phrases like “I think…” or “In my opinion…” should be avoided.

    • Be confident in your recommendation – @ Bruce Campbell.

  • Words to omit:

    • Hey, Like, “as mentioned” or “as we discussed.”

    • Refrain from using “as I mentioned or as I said before…” – this is straight-up condescending.

  • Monitor …. The …. use …. Of …. Ellipses …., because let’s face it – they are annoying …..

Related Content

thumbnail image

PMG CultureCompany News

Applications for PMG’s 2022 Graduate Leadership Program Now Open!

1 MINUTE READ | December 16, 2021

thumbnail image

Campaigns & Client WorkCompany NewsDigital MarketingStrategy

Kohler Co. Names PMG as Agency of Record

2 MINUTES READ | December 8, 2021

thumbnail image

Consumer TrendsStrategyPlatforms & MediaDigital Marketing

2021 Cyber Week Signals Shifts in Holiday Shopping Season, Purchase Behaviors, and Retailers’ Results

5 MINUTES READ | December 3, 2021

thumbnail image

PMG CultureCampaigns & Client WorkCompany NewsDigital Marketing

PMG Earns Spot on Chief Marketer’s Top Marketing Agencies List

1 MINUTE READ | December 2, 2021

thumbnail image

Company NewsDigital MarketingPMG CultureAlli

Applications for PMG’s 2022 Graduate Leadership Program Are Now Open!

1 MINUTE READ | November 3, 2021

thumbnail image

AlliPMG CultureCampaigns & Client WorkCompany NewsDigital MarketingData & Technology

PMG Innovation Challenge Inspires New Alli Technology Solutions

4 MINUTES READ | November 2, 2021

thumbnail image

AlliPMG CultureCompany News

How PMG Uses Alli to Determine if It’s a Bones or No Bones Day

3 MINUTES READ | October 21, 2021

thumbnail image

PMG CultureCompany News

Shared Progress: Making an Impact Across DE&I Initiatives

7 MINUTES READ | October 18, 2021

thumbnail image

Consumer TrendsDigital MarketingStrategy

Supply Chain Slowdowns Move Up National Agenda

8 MINUTES READ | October 14, 2021

thumbnail image

PMG CultureCampaigns & Client WorkCompany NewsStrategyDigital MarketingB2B Marketing

PMG Named Among Adweek’s Fastest Growing for Third Consecutive Year

1 MINUTE READ | October 4, 2021

thumbnail image

PMG CultureAlliData & TechnologyDigital MarketingCompany News

10 Years a PMGer: Chris Alvares, Head of Technology

4 MINUTES READ | September 29, 2021