• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
January 13, 2015

Getting To Know Google AdWords Controlled Experiments

Posted by George Andrade

The search world is not much different from real life.

You start off at age zero, you learn how to crawl, and eventually grow up to be self-sufficient. We all got there by testing what worked and what didn’t.

So…come on, if you did this for yourself, you should do it for your paid search campaigns too!

This is why Google created AdWords Controlled Experiments (ACE).

With ACE you are able to run split tests in your campaigns in a way that you have not been able to in the past. ACE is also compatible within Marin, Kenshoo, and other search management platforms.

Within ACE you are able to setup a control and an experiment on ad groups, ads, and keywords.

This is especially useful for ads where in the past you might have had to just run 2 ads to be able to split traffic equally across them.

Now you can have as many ads within your ad group, set which ones are your control/experiment, and then specify how much traffic you want to go to each.

Ad group testing is also interesting if you want to know how 2 ad groups with similarly themed ads/keywords perform when compared to each other. In the past – this type of test would be skewed as one ad group could dominate the other, and the traffic would not be significant to make a conclusion on the winner.

On the keyword level you are able to test what bid level works best for a single keyword or set of keywords. This is useful when you are trying to establish what your bids should be as you enter new markets.

ACE is also supported within AdWords Editor as you are able to run experiments in bulk by building a bulk import sheet of your controls/experiments.

If you are interested and ready to get started, the good folks over at Google created a setup guide here.

Happy testing!

acead groupsadwordsexperimentsGoogle+testing
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.