PMG Digital Made for Humans

Google Brings Mobile SERPs to Tablet

2 MINUTE READ | November 6, 2015

Google Brings Mobile SERPs to Tablet

Author's headshot

Jonathan Hunt, SEO Supervisor

Jonathan Hunt has been with PMG since 2013 and is a senior leader on the SEO team, guiding automation and technology strategy for organic search. His 17 years of experience in SEO has included leading programs for ecommerce, technology, entertainment, and b2b brands. Jonathan was recently named a finalist for AAF Austin’s 2023 Big Wigs Awards for Best Data Analyst.

Today’s Google doodle celebrates the 201st birthday of Adolphe Sax, inventor of the saxophone, and also the saxotromba, saxhorn and saxtuba — that’s some nineteenth century branding right there. Google also used today to launch a massive change in search layouts and templates for users on tablet devices. For the last few years, search results on tablet have looked much closer to desktop SERPs than mobile.

That changed this morning.

As first reported on Google Operating System, and later highlighted by Barry Schwartz on Search Engine Land, this change appears to have happening sometime on November 5th / November 6th 2015. Before and after screenshots clearly show a desktop-like format before the change, and Google’s mobile SERPs after the change. The change appears to have happened so fast that Google Operating System initially received results including the “mobile-friendly” marker and showing abbreviated long URLs (PMG’s test searches did not include any “mobile-friendly” markers).

It will take some time to make out the full impact of this change, but here are a few questions we’re hoping to answer in the coming weeks:

  • Will the introduction of Mobile SERPs to tablet be a boon to local campaigns?

  • What will be the impact of paid search sitelinks?

  • Will natural search see the same de-emphasis they’ve experienced on mobile?

  • Will the improved UX of mobile SERPs help boost overall tablet searches?

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

We’ll be keeping an eye on Google Search Console analytics for sure.

Related Content

thumbnail image

Consumer Trends

The Road to Recovery for the Travel Industry

5 MINUTES READ | November 19, 2020

thumbnail image

EMEA Search Trends Amid COVID-19

8 MINUTES READ | April 28, 2020

thumbnail image

Direct-To-Consumer Disrupts-The-Competition

7 MINUTES READ | April 12, 2019

thumbnail image

The Valedictorians of Back to School Shopping

5 MINUTES READ | August 16, 2018

thumbnail image

What We Learned from the PMG Voice Lab

2 MINUTES READ | August 15, 2018

thumbnail image

Why Voice Matters

1 MINUTE READ | July 26, 2018

thumbnail image

Google Tools You Didn’t Know About

5 MINUTES READ | March 6, 2018

thumbnail image

Google Updates Travel Search Experience on Mobile

2 MINUTES READ | February 19, 2018