PMG Digital Made for Humans

Google Goes "Green"

2 MINUTE READ | June 23, 2016

Google Goes "Green"

Author's headshot

Mariana Andersen Diaz

Mariana Andersen Diaz has written this article. More details coming soon.

You may not have noticed it, but last week Google made an update to the look of the search results page. More specifically, Google changed the “Ad” label next to text ads on the SERPs from yellow to green. This switch has been in the testing phase since April and was rolled out across all countries on both desktop and mobile. Veteran search marketers will remember that the yellow ad icon has been in place since 2013 when the icon replaced the yellow shading treatment that search ads had previously been given.





Google has said they’re continuously making updates to help improve the look and feel of the search results page. While this may be a small change, and unlikely to have much of an impact on ad performance, it represents the latest in a long trend of Google testing new SERP features. This includes many Paid and Organic updates that are featured on the PMG blog. Case in point: this & this

In case you didn’t read those links, major changes of the last few months include the addition of a 4th ad to the top of search results and the removal of right hand side ads. Something else we can also expect in the coming weeks is the full rollout of expanded text ads.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

With well established market dominance and the ability to basically do whatever they please it’ll be interesting to see what Google chooses to do next. One thing that is nearly certain is that whatever Google does you’ll more than likely find one of us PMG-ers blogging about it.

Related Content

thumbnail image

Consumer Trends

The Road to Recovery for the Travel Industry

5 MINUTES READ | November 19, 2020

thumbnail image

EMEA Search Trends Amid COVID-19

8 MINUTES READ | April 28, 2020

thumbnail image

Direct-To-Consumer Disrupts-The-Competition

7 MINUTES READ | April 12, 2019

thumbnail image

The Valedictorians of Back to School Shopping

5 MINUTES READ | August 16, 2018

thumbnail image

What We Learned from the PMG Voice Lab

2 MINUTES READ | August 15, 2018

thumbnail image

Why Voice Matters

1 MINUTE READ | July 26, 2018

thumbnail image

Google Tools You Didn’t Know About

5 MINUTES READ | March 6, 2018

thumbnail image

Google Updates Travel Search Experience on Mobile

2 MINUTES READ | February 19, 2018