Google Shopping Ads to Appear on YouTube
Say hello to Shopping Ads for YouTube. Google announced yesterday that in the next couple of months they will begin displaying Shopping Ads on YouTube. It will work similarly to Google Product Listing Ads seen on Google, allowing consumers to shop directly via the YouTube video. For example, let’s say you’re interested in buying a new camera and like many consumers you go to YouTube to find reviews. YouTube will match your search query with relevant product ads and a small “i” icon will appear on the top right corner of the video. If you click on the icon, shopping ads will appear that links to related products you can buy.
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Read the official announcement here.
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