PMG Digital Made for Humans

ICYMI: Blockchain & Agencies Being Analytics Technology Providers

1 MINUTE READ | September 25, 2017

ICYMI: Blockchain & Agencies Being Analytics Technology Providers

Author's headshot

Maddie Owen

Maddie Owen has written this article. More details coming soon.

Last week, PMG’s Head of Analytics and Data Activation, Dustin Engel, shared his thoughts on blockchain’s inherent value to the advertising industry with MediaPost. By introducing smart contracts, Dustin explains how blockchain created a world of opportunity for transaction and data security within the industry. For more on the powerful potential of blockchain, check out the full article here.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

Dustin also recently spoke to eMarketer’s Maria Minsker about how agencies are filling the gaps in technology by making data analytics tools a part of the services they offer brands. To learn more about PMG’s data infrastructure and how agencies are quickly becoming trusted analytics providers for the world’s biggest brands, read the full article here.

Related Content

thumbnail image

AlliCampaigns & Client WorkData & TechnologyStrategyDigital MarketingCompany News

PMG’s Predictive Dashboard Wins Innovation Award

1 MINUTE READ | September 28, 2021

thumbnail image

Consumer TrendsSocial MediaPlatforms & MediaDigital Marketing

What You Need to Know About Facebook’s Latest Content Transparency Reports

4 MINUTES READ | August 30, 2021

thumbnail image

Consumer Trends

The Road to Recovery for the Travel Industry

5 MINUTES READ | November 19, 2020

thumbnail image

EMEA Search Trends Amid COVID-19

8 MINUTES READ | April 28, 2020

thumbnail image

A Permanent Shift Into Retail Media

1 MINUTE READ | April 23, 2020

thumbnail image

Social eCommerce is The Darling of Cyber Weekend

4 MINUTES READ | December 2, 2019

thumbnail image

Working with an Automation Mindset

5 MINUTES READ | August 22, 2019