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ICYMI: Blockchain & Agencies Being Analytics Technology Providers
Last week, PMG’s Head of Analytics and Data Activation, Dustin Engel, shared his thoughts on blockchain’s inherent value to the advertising industry with MediaPost. By introducing smart contracts, Dustin explains how blockchain created a world of opportunity for transaction and data security within the industry. For more on the powerful potential of blockchain, check out the full article here.
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Dustin also recently spoke to eMarketer’s Maria Minsker about how agencies are filling the gaps in technology by making data analytics tools a part of the services they offer brands. To learn more about PMG’s data infrastructure and how agencies are quickly becoming trusted analytics providers for the world’s biggest brands, read the full article here.
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