PMG Digital Made for Humans

ICYMI: Blockchain to Change Digital Advertising

1 MINUTE READ | August 21, 2017

ICYMI: Blockchain to Change Digital Advertising

Author's headshot

Maddie Owen

Maddie Owen has written this article. More details coming soon.

Last week Peter Adams from Marketing Dive discussed the challenges of digital advertising in 2017 and how blockchain technology could potentially shake up everyone from agencies to the ad tech space as we know it. Blockchain is beginning to look better by the minute as many online ad companies are losing the trust of brands around the world.

Blockchain provides a wide range of possibilities to the digital advertising world, the two most important being the ability to make micropayments and use smart contracts.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

In the article, PMG’s Dustin Engel discusses the game changing potential of blockchain. To learn more about just how big of an impact blockchain could have on the digital marketing world, check out the full article here.

Related Content

thumbnail image

AlliCampaigns & Client WorkData & TechnologyStrategyDigital MarketingCompany News

PMG’s Predictive Dashboard Wins Innovation Award

1 MINUTE READ | September 28, 2021

thumbnail image

Consumer TrendsSocial MediaPlatforms & MediaDigital Marketing

What You Need to Know About Facebook’s Latest Content Transparency Reports

4 MINUTES READ | August 30, 2021

thumbnail image

Consumer Trends

The Road to Recovery for the Travel Industry

5 MINUTES READ | November 19, 2020

thumbnail image

EMEA Search Trends Amid COVID-19

8 MINUTES READ | April 28, 2020

thumbnail image

A Permanent Shift Into Retail Media

1 MINUTE READ | April 23, 2020

thumbnail image

Social eCommerce is The Darling of Cyber Weekend

4 MINUTES READ | December 2, 2019

thumbnail image

Working with an Automation Mindset

5 MINUTES READ | August 22, 2019