This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Linked Canvas & Other Canvas Enhancements

2 MINUTE READ | November 7, 2016

Linked Canvas & Other Canvas Enhancements

According to Facebook, the equivalent of 150 years have been spent viewing content in Canvas on Facebook. As more brands use Canvas tell their stories, Facebook has rolled out new capabilities to ease the creation process and make the unit more engaging.

One if the hesitations we tend to see from brands is that Canvases appear complicated to build and involve a lot of creative assets and/or creative hours they do not have. To combat this, Facebook is providing advertisers with Canvas templates that implement best practices and simplify the creation process.

One of our favorite new features (we may be biased on this one) is the option to link canvases together. Tapping on a button or image leads to another Canvas to continue the brand story further.

Our team was able to participate in the beta for linked canvases with client Beats by Dre. In the Beats Unity Headphones Canvas, users could explore different colored headphones that represented their country’s flag. Clicking on an image opened up a Canvas specific to that pair of headphones.

With the linked canvas we saw an uptick in time spend in the unit compared to previous Canvas units, and 73% of the Canvas was viewed on average.

You can check out the linked canvas in action in AdWeek.

2016-10-31_1719

Originally advertisers were only able to run Canvas as website clicks or conversions, but now the ability to run Canvas with the video views or brand awareness objective is available. The capability to add 360 videos also adds to the immersive experience and potentially lengthen the time people spend viewing content in the Canvas.

Insights meet inbox

Sign up for weekly articles & resources.

Need Canvas inspiration for your brand? Join Facebook’s Canvas Example Public Group to see and share beautiful canvases brands are creating.


Posted by Emily Nelson

Related Content

thumbnail image

Get Insights

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

Get Informed

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

Get Informed

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

Get Informed

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

Get Informed

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

Get Informed

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

thumbnail image

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

Get Informed

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

All POST