PMG Digital Made for Humans

Targeting Luxury vs Economy Consumers

1 MINUTE READ | March 4, 2014

Targeting Luxury vs Economy Consumers

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Kinzi Beckham

Kinzi Beckham has written this article. More details coming soon.

As an advertiser, would you speak to a luxury consumer in the same way as an economy consumer? Probably not, and we’re here to explain why. In this installment of the PMG Brain Room, Kinzi Beckham gives you the lowdown on the marketing differences for economy and luxury consumers, covering everything from ad copy and imagery considerations to campaign planning.

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