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Targeting Luxury vs Economy Consumers
Kinzi Beckham
Kinzi Beckham has written this article. More details coming soon.
As an advertiser, would you speak to a luxury consumer in the same way as an economy consumer? Probably not, and we’re here to explain why. In this installment of the PMG Brain Room, Kinzi Beckham gives you the lowdown on the marketing differences for economy and luxury consumers, covering everything from ad copy and imagery considerations to campaign planning.
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