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May 06, 2020

Marketing Observations Amid the COVID-19 Outbreak

Posted by Abby Long

A global crisis has emerged as the novel coronavirus continues to spread; affecting billions of people and requiring swift action by governments, first responders, and institutions. From interruptions across the global supply chain to the mass cancellations of public gatherings, this situation is unprecedented and evolving rapidly. As such, a new reality has emerged that requires thoughtful navigation by brands and marketers.


The Latest from PMG

Theme Parks Plan Their Return


The PostCOVID Future of Commerce, Finance, and More


amazon prime day

Amazon Ad Business Booming, Despite Declining Prices


Podcasting Surges & More Consumer Insights


The Present Plan


Working with Influencers to Create Meaningful Content and Partnerships


Data Driving Smarter Ads on the Dumb Box


Fewer Cases, More Reopenings


Ecommerce Grows as Consumer Spending Shifts


Online Grocery Sales Hit Record Highs


Preparing for the Unknown: Life after COVID-19


Recruiting During a Pandemic


Testing the Waters to Get Back to Business


Moving (Cautiously) Forward


Consumer Insights on COVID’s Impact on the Beauty Industry


Tips to Foster Remote Employee Engagement


How Brands Can Pivot Amidst Growing Media Consumption


Managing Marketing Budgets During Crisis


A Patchwork of Reopenings


Easing Lockdowns via Phased Reopenings


Post-Crisis Influencer Marketing Will Be the Same, But Different


How Agencies Are Coping With the Coronavirus


How Consumers Are Adjusting to Life at Home


Considerations for Reengaging New Online Customers


COVID-19 Might Change Influencer Marketing Forever


EMEA Search Trends Amid COVID-19


PMG Details Ad Pricing Impact from COVID-19 with CNBC


Travel Bubbles, Plus Other Ways to Ease Restrictions


Using Content to Win in ABM


Identifying the Best Path Forward


Google Launches Non-Paid Shopping Offers (aka free PLAs)


The Potential Return to Context Targeting


A Permanent Shift Into Retail Media


ICYMI: Panel Discussion About Digital Commerce During COVID-19


Prioritizing Sustainability Amid A Global Pandemic


Acquiring New Customers & Viewership During COVID-19


The Advent of Forced Mass Decentralisation and its Effect on Working Life


COVID-19 and Programmatic Advertising


The Role of Social Media During the Coronavirus Pandemic


The Name of the [Reopening] Game is Testing


How the Quarantine Will Reshape Our Lifestyle Habits


Understanding The Great Lockdown


How To Boost SEO During The COVID-19 Crisis


Lessons for Marketers from Past Recessions


Early April Consumer Insights Across Verticals


Impact to SEO During COVID-19


All About That Work-Life Balance


Staying [Digitally] Connected


Contact Tracing and The Biggest Big Tech Partnership


The World is Getting More Creative


Ecommerce Activation Strategies to Bolster Liquidity


How COVID-19 is Disrupting the Internet


COVID-19’s Lasting Impact on Digital Advertising


Weathering the Storm


Quibi Launches During a Pandemic & More Top Insights


Considerations for Audio Investments During COVID-19


Influencers Respond to Social Distancing


Consumer Insights Across Verticals


PMG COVID-19 Navigating Ad Creative

Navigating Ad Messaging During COVID-19


Waffle House logo

Using the Waffle House Index


Week 2: Industry Insights


How Retailers Should Plan Amidst the COVID-19 Crisis


How Are Consumers Faring?


Video Streaming & CTV Investments


Authenticity is Key


The Power of Purpose


Week 1 Marketing Insights


The Dos and Don’ts of Marketing


A Call to Close the Stores


Brand Communications Guidance


Check back soon for more COVID-19 crisis coverage from the team at PMG.

consumer trendsCOVID crisiscrisis communications
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