It’s been over ten weeks since the novel coronavirus (COVID-19) was first reported in Wuhan, China. Since then, a global crisis has emerged as the disease continues to spread; affecting hundreds of thousands of people and requiring swift action by governments, first responders, and institutions. From interruptions across the global supply chain to the mass cancellations of large public gatherings, this situation is unprecedented and evolving rapidly. As such, a new —though we believe temporary— reality has emerged that requires thoughtful navigation by brands and marketers.
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Check back soon for more COVID-19 crisis coverage from the team at PMG.