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Marketing Observations Amid the COVID-19 Outbreak

3 MINUTE READ | May 6, 2020

Marketing Observations Amid the COVID-19 Outbreak

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

A global crisis has emerged as the novel coronavirus continues to spread; affecting billions of people and requiring swift action by governments, first responders, and institutions. From interruptions across the global supply chain to the mass cancellations of public gatherings, this situation is unprecedented and evolving rapidly. As such, a new reality has emerged that requires thoughtful navigation by brands and marketers.




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