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Holiday 2021: Get Ahead, Stay Ahead with PMG’s Insights
1 MINUTE READ | November 12, 2021
Holiday 2021: Get Ahead, Stay Ahead with PMG’s Insights
Abby Long
Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.
As the holiday season gets underway, consumer excitement is building and a majority (52 percent) have already started shopping. However, most (72 percent) still have not decided which brands to buy from, representing a timely opportunity for marketers. Now is the time for brands to impact buying journeys, and capture share of mind and wallet.
Get up-to-date insights from PMG’s State of the Holiday Shopper Report, and download our recommendations for getting ahead and staying ahead throughout this holiday season.
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