PMG Digital Made for Humans

Mary O’Brien to Speak at Digiday Programmatic Marketing Summit

2 MINUTE READ | November 6, 2023

Mary O’Brien to Speak at Digiday Programmatic Marketing Summit

Mary O’Brien to Speak at Digiday Programmatic Marketing Summit

Author's headshot

Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

While programmatic advertising evolves for the cookieless future amid the rise of retail media, advanced measurement methodologies, and new channels and tactics, PMG Programmatic Media Director Mary O’Brien will join Digiday Media Editor Kayleigh Barber on stage at the 2023 Digiday Programmatic Marketing Summit to discuss contextual targeting and content discovery. 

In a session titled “Unleashing the Power of Context,” Kayleigh and Mary will explore the strategies, tools, and techniques driving success today. They’ll discuss how advertisers are leveraging contextual signals to precisely connect with target audiences, enhance engagement, and boost campaign performance. Attendees can expect a deep dive into the power of contextual advertising, including practical insights, real-world examples, and the best practices Mary and her team are putting to use to deliver maximum impact and efficiency for brands at PMG. 

Hosted in New Orleans, Louisiana, the Digiday Programmatic Marketing Summit will take place December 4-6, 2023, featuring panels and networking opportunities for programmatic marketers to discuss current challenges and the future of the industry. 

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

Related Content

thumbnail image

Programmatic AdvertisingDigital MarketingCompany News

PMG’s Courtney Ou to Speak at AdExchanger Programmatic I/O

2 MINUTES READ | September 14, 2023