Nike Names PMG North America Integrated Media AOR and Global Digital Capabilities Partner
Abby Long is the Senior Managing Editor at PMG.
Nike has selected PMG as its North America integrated media agency of record and global digital capabilities partner, leveraging PMG’s proprietary marketing technology platform, Alli, to power the brand’s media operations globally. The news comes after Nike’s largest global media review in a decade, which included the Nike and Jordan brands in all major markets, in partnership with consultancy R3.
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