This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

PMG Hires Lora Parker to Lead Media Team

2 MINUTE READ | October 30, 2017

PMG Hires Lora Parker to Lead Media Team

PMG has successfully bolstered its key leadership team by announcing its hiring of Lora Parker in the newly created position of Vice President of Media Services. A veteran of the digital media space with more than 18 years of experience, Parker was most recently Chief Operating Officer at Dentsu Aegis’ Amnet Group U.S., and will be seated at PMG’s headquarters in Fort Worth.

In her role, Parker will oversee display media (programmatic, brand, partnerships), video, social media (paid, organic, content), mobile and emerging media channel services at PMG. She will be the top executive responsible for leading the growth and development of each service line, as well as help create new lines of innovative media services within the agency.

“I’ve known Lora Parker for a very long time, and to say that we’re beyond ecstatic to add someone of her intelligence and ability is an understatement,” said George Popstefanov, founder and CEO of PMG. “As we continue to grow as an agency, her expertise will be the critical element to our team’s success in delivering audience targeting precision at scale.”

“I kept watch on PMG over the last several years and I’ve been super impressed by the agency’s industry leadership on topics like transparency,” said Parker. She added, “I’m excited to join a company that aligns so tightly with my personal passions of driving innovation, cultivating talent, and delivering amazing client work.”

Parker was at Amnet for six years, and was a key leader behind the company’s explosive growth beginning in 2011. During her time at Amnet, she helped brands like GM, Disney, Red Bull, Macy’s, The Home Depot, Burberry and Pfizer establish new benchmarks in digital media efficiency and effectiveness.

Stay in touch

Bringing news to you

Subscribe to our newsletter

Prior to Amnet, Parker spent at total of eight years at iProspect and Range Online Media, where she directed digital media and strategy as well as client services for brands such as Calvin Klein, Samsung, adidas, and Reliant Energy. She is a graduate of the University of Texas at Austin.

Posted by David Gong

Related Content

thumbnail image

Get Informed

Applications for PMG’s 2022 Graduate Leadership Program Now Open!

1 MINUTE READ | December 16, 2021

Get Informed

Kohler Co. Names PMG as Agency of Record

2 MINUTES READ | December 8, 2021

thumbnail image

Get Informed

PMG Innovation Challenge Inspires New Alli Technology Solutions

4 MINUTES READ | November 2, 2021

Get Inspired

How PMG Uses Alli to Determine if It’s a Bones or No Bones Day

3 MINUTES READ | October 21, 2021

Get Inspired

Shared Progress: Making an Impact Across DE&I Initiatives

7 MINUTES READ | October 18, 2021

thumbnail image

Get Informed

Supply Chain Slowdowns Move Up National Agenda

8 MINUTES READ | October 14, 2021

Get Inspired

10 Years a PMGer: Chris Alvares, Head of Technology

4 MINUTES READ | September 29, 2021