This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

PMG Named a Finalist For Three 2018 OMMA Awards

2 MINUTE READ | September 27, 2018

PMG Named a Finalist For Three 2018 OMMA Awards

MediaPost recently named PMG a finalist across three categories in the 2018 OMMA Awards. The collective efforts between PMG and Beats by Dre on the #AboveTheNoise campaign was named a finalist in the Sports/Live Events category. In addition to the #AboveTheNoise campaign, PMG’s work for Beats by Dre on the #1of1 campaign was named a finalist in both the Retail and Social: Use of Single Platform categories.

Beats by Dre Campaign

The #AboveTheNoise campaign featuring Conor McGregor was a knockout. The “Dedicated” film, one of the most influential pieces of content from the campaign, compiled 54 million views and saw a 96% positive sentiment overall; a reflection of how well the campaign’s messaging resonated with fans. Social engagement was intense with Beats picking up 58k followers across social platforms during fight week.

On the flipside, the #1of1 campaign was designed to celebrate the power of individuality in today’s noisy world. The campaign asked almost 100 of the biggest names in music, sports, and culture to answer the simple question: “What’s a mantra that helps you stay above the noise?” In just one day, the #1of1 campaign received over 10.7 million true engagements and was mentioned online over 282k times and added 40k new followers to Beats’ social channels.

Insights meet inbox

Sign up for weekly articles & resources.

2018 is the third year in a row in which PMG was named a finalist in the OMMA Awards. PMG has previously won the award for Best Social Campaign for the #GotNoStrings campaign in 2017 and the Best Social Campaign award for the iconic #StraightOutta campaign in 2016. Winners of this year’s OMMA Awards will be announced in New York on October 1.

Posted by Maddie Owen

Related Content

thumbnail image

Get Insights

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

Get Informed

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

Get Informed

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Get Informed

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

thumbnail image

Get Informed

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

Get Informed

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

thumbnail image

Get Informed

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

Get Inspired

How Brands Can Stand Out With User-Generated Content

1 MINUTE READ | November 12, 2020