1 MINUTE READ | April 1, 2020
PMG Nominated for Two Shorty Awards
In what has become an annual tradition, PMG and client Beats by Dre has been nominated for multiple Shorty Awards. This year, the honors come for the team’s effort around the global launch in 2019 of the brand’s most advanced headphones to date, Powerbeats Pro.
A finalist in the Integrated Campaign and Consumer Brand categories, the campaign sought to establish Powerbeats Pro as the world’s most advanced sports and fitness earphone. The challenge was to develop a narrative that would still resonate with the core Beats audience, but with the flexibility to extend out to the broader athlete and fitness enthusiast community. In balancing our media spend, PMG maximized visibility and increased awareness of Powerbeats Pro through channels like shoppable social media, brand display, and paid search.
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Winners will be announced via a digital ceremony on May 3rd. PMG has been recognized by the Shorty Awards every year since 2016 and won Audience Honors in the Consumer Brand category the past two years.
Posted by: David Gong
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