PMG Digital Made for Humans

PMG Up for OMMA Award for Best Social Campaign

2 MINUTE READ | August 30, 2017

PMG Up for OMMA Award for Best Social Campaign

Author's headshot

David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

The results were amazing: more than one billion impressions in the first three months; over 800 million video views; 280 press mentions; and tens of millions each of site visits, social trend impressions, and social engagements. That’s why PMG’s campaign for Beats by Dre, Got No Strings, was named today as a finalist for an OMMA Award for Best Social Campaign Across Platforms.

The core of the campaign was an anthemic film scored to “I’ve Got No Strings” from Disney’s Pinocchio, starring a global cast of carefree A-listers who effortlessly move through life, empowered by a new wireless line-up. PMG got people watching—and ultimately, listening as well, as Got No Strings ranked as one of 2016’s top viral videos.

The awards are presented by leading industry publisher MediaPost, and finalists were selected by a 23-member jury that included executives from companies like SapientRazorfish, MEC Global, Havas Media, Ogilvy and Carmichael Lynch.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

This is the second year in a row in which PMG was named a finalist in the category, having won the award last year for the groundbreaking #StraightOutta campaign, also for Beats by Dre. Winners in the 2017 competition will be announced in New York City during Advertising Week on September 25th.

Related Content

thumbnail image

Consumer TrendsSocial MediaStreaming & VideoData & TechnologyStrategyDigital MarketingPlatforms & Media

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

thumbnail image

Campaigns & Client WorkSocial MediaPlatforms & MediaCompany NewsStrategy

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

thumbnail image

Consumer TrendsSocial MediaSEO & Paid SearchPlatforms & MediaDigital Marketing

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Consumer TrendsSocial MediaAI & MarketingStreaming & VideoDigital MarketingPlatforms & Media

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

thumbnail image

Consumer TrendsSocial MediaPlatforms & MediaDigital Marketing

What You Need to Know About Facebook’s Latest Content Transparency Reports

4 MINUTES READ | August 30, 2021

thumbnail image

Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News

PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY

4 MINUTES READ | August 20, 2021

thumbnail image

Creative DesignSocial MediaStreaming & VideoPlatforms & Media

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

thumbnail image

Consumer TrendsSocial MediaPlatforms & Media

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

thumbnail image

Social MediaStreaming & VideoPlatforms & MediaConsumer Trends

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

thumbnail image

Social MediaData & TechnologyB2B MarketingStrategyDigital MarketingPlatforms & Media

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

thumbnail image

Consumer TrendsCampaigns & Client WorkDigital MarketingStrategyPlatforms & Media

Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends

7 MINUTES READ | December 2, 2020

thumbnail image

StrategyCreative DesignB2B MarketingPlatforms & MediaDigital Marketing

How Brands Can Stand Out With User-Generated Content

1 MINUTE READ | November 12, 2020