PMG Shortlisted for Two UK-Based Awards
Shortlists were announced last week for the 2017 Media Week Awards and The Drum’s Dadi Awards, and PMG is elated to have landed a spot on both lists.
The Media Week Awards recognized PMG’s effort on behalf of Beats by Dre during the Anthony Joshua vs. Wladimir Klitschko heavyweight fight as part of the larger #BeHeard campaign. PMG was part of a cross-agency collaboration that gave fans the opportunity to get in on the action leading up to, during, and after the big fight. The campaign racked up more than 24 million views, giving Beats the exposure and sales uplift in Europe they craved.
PMG was also shortlisted in the UK-based Dadi Awards for its proprietary algorithm that leverages retailers’ product inventory feeds to drive cross-channel bid decisions. The algorithm anticipated conversion rates and ROAS performance based on correlations inferred within products in inventory. By using this data PMG’s clients saw saw lifts as high as 30%.
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Both awards programs will announce winners in London in October.
Posted by Maddie Owen
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