PMG Wins 2018 OMMA Award & Two W³ Awards
MediaPost recently named PMG and Beats by Dre’s collective efforts on the #1of1 campaign the winner of its OMMA Award for Best Use of Single Platform in the Social category. This win marks the fourth OMMA win for PMG in the past three years.
The #1of1 campaign celebrates the power of individuality in a noisy world that’s constantly telling you who to be and what to do. The campaign revolved around one simple question: “What’s a mantra that helps you stay above the noise?” Almost 100 of the biggest names in sports, music, and culture were asked this question, and then PMG and Beats turned their answers into custom pairs of Studio3 headphones that could be shared with the world.
The campaign results were genuinely stellar, 99% of the mentions on social were positive. And in one single day, #1of1 received over 10.7 million true engagements and was mentioned 282k times on social.
For over ten years, the OMMA Awards have honored agencies and advertisers that push the potential of digital advertising. PMG has previously won the award for Best Social Campaign in 2017 for the #GotNoStrings and the Best Social Campaign award in 2016 for the iconic #StraightOutta campaign.
Additionally, PMG’s work for Beats by Dre on the Conor McGregor #AboveTheNoise campaign recently won two silver W³ Awards. The two honors fall in the Video Campaign and Social Campaign categories.
Though the budget for the campaign was only in the mid-six figures, it was a knockout. #AboveTheNoise delivered a whopping 244 million impressions. The “Dedicated” film, one of the most prominent pieces of content from the campaign, garnered 54 million views and saw a 96% positive sentiment overall. Furthermore, Beats picked up 58k followers across social platforms during fight week.
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The W³ Awards celebrate digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers and creators worldwide.
Posted by Maddie Owen
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