At a black-tie gala in New York City tonight, PMG joined the distinguished circle of winners at the annual Digiday Awards. PMG was honored in the Best Use of Social category for its Straight Outta Somewhere campaign for Beats by Dre.
Digiday called out PMG for its success in engaging the brand’s fans, building an audience and creating loyalty, and telling the Beats story across social platforms. The campaign was also a finalist in the Best Consumer Branding Campaign category. The Digiday Award caps an amazing year of recognition for the groundbreaking campaign as it also won multiple Cannes Lions, top honors in the Facebook Awards, Adweek Media Plan of the Year, two OMMA Awards, MIXX Award, Shorty Awards, and Best in Show at the EIMA Awards, along with many other accolades.
“We are grateful and humbled by all of the attention #StraightOutta garnered,” said George Popstefanov, president and founder of PMG. He added, “We look forward to continuing to partner with Beats by Dre to do even more amazing work and drive even more great results in the future.”