PMG won five EIMA Awards last night as the DFW Interactive Marketing Association honored the best digital marketing efforts brands and agencies in the metroplex. The awards were bestowed for the record-setting Straight Outta Somewhere campaign with Beats by Dre, and led to the client and agency winning the night’s Best in Show honors.
The campaign swept the five categories it was a finalist in, including:
- Most Effective Online Brand Awareness Campaign
- Most Effective Use of Social Media
- Most Effective Use of Video
- Most Innovative Online Brand Creative
- Most Effective Multicultural Campaign
“Winning ‘Best in Show,’ and five awards overall is a big accomplishment,” said George Popstefanov, founder and president of PMG. He noted that there are more Fortune 500 companies in DFW than anywhere else in the country, and the area’s agencies are among the most recognized in digital advertising.
George added, “The group of awards we won speaks to how we’ve built our agency to excel along the entire funnel of the consumer path, and our ability to deliver innovation and results across channels.”
PMG was also a finalist in the Most Innovative Use of Search category based on its work leveraging algorithms to drive mobile SEM efficiency. This is the second year in a row that PMG won the EIMA awards for online brand awareness campaign and use of video, having won in 2015 for the Beats by Dre #SoloSelfie campaign.