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PMG’s Carrie Hines Joins Digiday to Discuss Contextual Relevancy

2 MINUTE READ | October 24, 2022

PMG’s Carrie Hines Joins Digiday to Discuss Contextual Relevancy

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David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

On October 27, as a part of Digiday’s Omnichannel Marketing Strategies Forum, PMG Managing Director Carrie Hines will speak with Digiday Editor-in-Chief Jim Cooper about how changes in user privacy have required advertisers to be more intentional in how they reach audiences. In the session titled “The Key to Contextual Relevancy,” Hines will share her expert perspective on ways contextual advertising can be a path forward in a cookieless world. The session will cover why the cookieless future presents an opportunity for marketers to get more granular and creative with their advertising and how the industry’s increasing emphasis on data will shape the future.

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