This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Proceed with Facebook: Ever Checked Out Blueprint?

3 MINUTE READ | September 22, 2015

Proceed with Facebook: Ever Checked Out Blueprint?


No one would ever disagree that social media marketing is new, energetic, as well as ever-changing. Not so long ago social media was all about posting organic posts and earning likes, comments and shares. It was, in common knowledge, something that brand marketers might ask their interns to deal with. Everyone used (or at least knew) Facebook, Twitter, Youtube, and Instagram, but no one knew correct practices to best leverage marketing results, lacking either universal or valuable metrics to provide a proof of success.

Today it has become a pillar of the advertising industry. With the vast audiences been cultivated by social networks such as Facebook and LinkedIn, it is not surprising that major brands have come into play and continued to increase investment, in which social media takes up a gradually significant part in total channel budgets.

With that in mind, Blueprint is truly a valuable source worth sharing. Announced by Facebook this March and made available to all Facebook users via desktop and mobile, it serves as a marketing tool aimed at helping brand marketers and agencies to map out campaigns that achieve business goal and optimize marketing results. Given its success, Blueprint continues to add new courses and languages with more tailored and in-depth programs that allow users to plan their own learning path.

Popular courses cover topics such as Facebook Terminology, Successful Campaigns, Brand Best Practices, Direct Response Practices, and Creative Best Practices. Summarized below:

Stay in touch

Bringing news to you

Subscribe to our newsletter

  • **Terminology**Getting to know common terms and acronyms you are likely to come across in this industry will make advertising on Facebook much easier.

  • **Successful Campaigns**Learning different Facebook campaign goals and how they play a crucial role in strategic planning. A targeted and insightful case study is attached to each unique ad campaign goal.

  • Brand Best PracticesFacebook is a great place to build up the scale and drive brand awareness. Having a thorough knowledge of Facebook’s tools for targeting can help drive the brand message through the marketing funnel and reach to the right audiences.

  • Direct Response PracticesWhen having direct response campaigns with specific business goals such as driving clicks to website, in-store/ online sales, or even mobile app installs, it is crucial to understand how to target right people, drive desired actions,  measure the effectiveness using Key Performance Indicators, and make meaningful decisions moving forward.

  • **Creative Best Practices**News feed is a battlefield for advertisers. That makes creative even more important in impacting effectiveness of your campaign. Several key principles are discussed to help make your audiences stop scrolling and start engaging.Check it out. You will not regret. 🙂

Posted by Eva Yang

Related Content

thumbnail image

Get Insights

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

Get Informed

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

Get Informed

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Get Informed

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

thumbnail image

Get Informed

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

Get Informed

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

thumbnail image

Get Informed

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

Get Inspired

How Brands Can Stand Out With User-Generated Content

1 MINUTE READ | November 12, 2020