This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

QR Codes That Might Finally Work

2 MINUTE READ | February 3, 2017

QR Codes That Might Finally Work

Screen Shot 2017-02-01 at 1.45.07 PM

I have been a staunch believer that QR codes were one of digital marketings’ biggest and most mockable flubs from the 2000’s, however, I am about to eat my words based on SnapChat’s latest update.

SnapChat has launched the ability for you to create custom SnapCodes that can drive to any URL. For those familiar with SnapChat, this is the same process that you can use to add new friends on SnapChat. You basically take your phone, scan your friends’ SnapCode, and bam, you’re now following that user on SnapChat.

Now, users and brands can create custom SnapCodes that can take a user on a unique experience. This could be a fun new way for brands to interact with users online and offline.

A few ways we can picture this coming to life:

  • SnapCodes Scavenger Hunts – send users on a journey by providing clues via SnapCodes and the custom URLs.

  • Tell a Full Story – use SnapCodes to give people more information about a product or topic – picturing museum signage now providing a more interactive experience.

  • Revolutionize In-Store Experiences – allow users to scan the content to take them to a product video or interactive product details.

  • Create Interactive Experiences at Sporting Events – place SnapCodes on stadium signage to expand on advertising opportunities.

  • Scan for Sweeps – make SnapCode scans a part of sweepstakes entries.

We’re excited to see where these goes, and hopefully they don’t end up on a blog like this!

Insights meet inbox

Sign up for weekly articles & resources.

Happy Snapping!

Posted by Carly Carson

Related Content

thumbnail image

Get Insights

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

Get Informed

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

Get Informed

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Get Informed

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

thumbnail image

Get Informed

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

Get Informed

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

thumbnail image

Get Informed

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

Get Inspired

How Brands Can Stand Out With User-Generated Content

1 MINUTE READ | November 12, 2020