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Quibi: State of the Landscape

1 MINUTE READ | April 22, 2020

Quibi: State of the Landscape

Author's headshot

Nadia Ciccotelli

Nadia Ciccotelli has written this article. More details coming soon.

So what is it? 

Quibi, founded by entertainment industry legend Jeffrey Katzenberg and seasoned tech executive Meg Whitman, is a subscription-based streaming platform designed to deliver short-form scripted and unscripted content to your phone. The name is a mash-up of the words “quick” and “bites,” a nod to the fact that episodes of Quibi shows will run roughly seven to ten minutes in length.

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What makes Quibi unique is that it’s perfect for on-the-go viewing. When episodes are short, it’s easy for users to watch an episode on their commute or during a break in their day. Just like this short blog, let it be the “Quibi” of the full story.