Quibi: State of the Landscape
So what is it?
Quibi, founded by entertainment industry legend Jeffrey Katzenberg and seasoned tech executive Meg Whitman, is a subscription-based streaming platform designed to deliver short-form scripted and unscripted content to your phone. The name is a mash-up of the words “quick” and “bites,” a nod to the fact that episodes of Quibi shows will run roughly seven to ten minutes in length.
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What makes Quibi unique is that it’s perfect for on-the-go viewing. When episodes are short, it’s easy for users to watch an episode on their commute or during a break in their day. Just like this short blog, let it be the “Quibi” of the full story.