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Reddit Restructures, Positioning Itself to Better Drive Performance

1 MINUTE READ | June 16, 2020

Reddit Restructures, Positioning Itself to Better Drive Performance

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David Gong

With PMG since 2012, David Gong leads marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry.

With a new sales boss and restructured team, Reddit is poised to better meet advertisers’ need for partners that can drive transactions versus brand awareness. PMG’s Leyla Foschi contributed to a story on Digiday about the changes, and what it means for brands.

Foschi said she’s seen that “many advertisers pulled back on spend, focusing only on channels that returned at the most efficient and effective rates and positively impacted their bottom line.” She added, “For Reddit, this meant canceling many campaigns, or they weren’t even considered for immediate opportunities.”

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While the platform still has to tackle other challenges, such as limitations on campaign management especially compared to more advanced platforms like Facebook, the sales team restructure should help Reddit be more competitive for advertisers, which is always welcomed. Read the full story to see what other industry experts think about the move.