This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Reddit Restructures, Positioning Itself to Better Drive Performance

1 MINUTE READ | June 16, 2020

Reddit Restructures, Positioning Itself to Better Drive Performance

With a new sales boss and restructured team, Reddit is poised to better meet advertisers’ need for partners that can drive transactions versus brand awareness. PMG’s Leyla Foschi contributed to a story on Digiday about the changes, and what it means for brands.

Foschi said she’s seen that “many advertisers pulled back on spend, focusing only on channels that returned at the most efficient and effective rates and positively impacted their bottom line.” She added, “For Reddit, this meant canceling many campaigns, or they weren’t even considered for immediate opportunities.”

Stay in touch

Bringing news to you

Subscribe to our newsletter

While the platform still has to tackle other challenges, such as limitations on campaign management especially compared to more advanced platforms like Facebook, the sales team restructure should help Reddit be more competitive for advertisers, which is always welcomed. Read the full story to see what other industry experts think about the move.


Posted by David Gong

Related Content

thumbnail image

Get Insights

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

Get Informed

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

Get Informed

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Get Informed

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

thumbnail image

Get Informed

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

Get Informed

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

thumbnail image

Get Informed

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

Get Inspired

How Brands Can Stand Out With User-Generated Content

1 MINUTE READ | November 12, 2020

ALL POSTS