Accessibility Tools
PMG Digital Made for Humans
Reddit Restructures, Positioning Itself to Better Drive Performance
1 MINUTE READ | June 16, 2020
Reddit Restructures, Positioning Itself to Better Drive Performance
David Gong
With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.
With a new sales boss and restructured team, Reddit is poised to better meet advertisers’ need for partners that can drive transactions versus brand awareness. PMG’s Leyla Foschi contributed to a story on Digiday about the changes, and what it means for brands.
Foschi said she’s seen that “many advertisers pulled back on spend, focusing only on channels that returned at the most efficient and effective rates and positively impacted their bottom line.” She added, “For Reddit, this meant canceling many campaigns, or they weren’t even considered for immediate opportunities.”
Stay in touch
Bringing news to you
Subscribe to our newsletter
By clicking and subscribing, you agree to our Terms of Service and Privacy Policy
While the platform still has to tackle other challenges, such as limitations on campaign management especially compared to more advanced platforms like Facebook, the sales team restructure should help Reddit be more competitive for advertisers, which is always welcomed. Read the full story to see what other industry experts think about the move.
Related Content
Consumer TrendsSocial MediaStreaming & VideoData & TechnologyStrategyDigital MarketingPlatforms & Media
PMG Portfolio Trends: Brands Move to Diversify Social Investments
7 MINUTES READ | November 16, 2021
Campaigns & Client WorkSocial MediaPlatforms & MediaCompany NewsStrategy
PMG and Beats by Dre Win Award for TikTok Campaign
2 MINUTES READ | October 29, 2021
Consumer TrendsSocial MediaSEO & Paid SearchPlatforms & MediaDigital Marketing
Third Quarter Big Tech Earnings Shed Light on Privacy Impact
5 MINUTES READ | October 28, 2021
Consumer TrendsSocial MediaAI & MarketingStreaming & VideoDigital MarketingPlatforms & Media
How Social Apps Are Evolving
6 MINUTES READ | September 9, 2021
Consumer TrendsSocial MediaPlatforms & MediaDigital Marketing
What You Need to Know About Facebook’s Latest Content Transparency Reports
4 MINUTES READ | August 30, 2021
Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News
PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY
4 MINUTES READ | August 20, 2021
Creative DesignSocial MediaStreaming & VideoPlatforms & Media
Snap Bets Big on Commerce and Community
4 MINUTES READ | May 26, 2021
Consumer TrendsSocial MediaPlatforms & Media
Introducing the Social Audio Wars
6 MINUTES READ | April 27, 2021
Social MediaStreaming & VideoPlatforms & MediaConsumer Trends
The Year of Streaming, and the Decline of Communal Experiences
7 MINUTES READ | March 17, 2021
Social MediaData & TechnologyB2B MarketingStrategyDigital MarketingPlatforms & Media
Preparing for iOS 14 & the AppTrackingTransparency Framework
5 MINUTES READ | January 29, 2021
Consumer TrendsCampaigns & Client WorkDigital MarketingStrategyPlatforms & Media
Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends
7 MINUTES READ | December 2, 2020
StrategyCreative DesignB2B MarketingPlatforms & MediaDigital Marketing
How Brands Can Stand Out With User-Generated Content
1 MINUTE READ | November 12, 2020