This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

The Social Media Round-Up (May 1, 2014)

2 MINUTE READ | May 1, 2014

The Social Media Round-Up (May 1, 2014)

The last couple of weeks have been pretty wild. News about Twitter, Google+ and Foursquare have got the marketing world all abuzz. Here is a short recap!

Google+

On April 24th, TechCrunch posted “Google+ Is Walking Dead” after news that G+’s Vic Gundotra had left the company. I’m sure a lot of people thought Google+ was aleady dead. But it’s alive, I tell you – ALIVE! And even if Google+ died as a social network, the Google+ platform has been woven into nearly every Google product. It’s easy to see the integration on YouTube, Local and Gmail. I can’t imagine those products without G+. In fact, I don’t think Google+ will die any time soon. Mark Traphagan wrote a post over at MarketingLand that has some interesting G+ predictions. Check it out here.

Twitter

On April 30th, The Atlantic posted “A Eulogy for Twitter” after news that its Q1’14 losses were 4x the losses in Q1’13. Once those numbers hit the press, Twitter’s stock price dropped 12%. Combined with the report from a few weeks ago that 44% of Twitter users have never tweet, the whole situation was starting to get depressing. But honestly, I wouldn’t worry about Twitter. They are going to be fine. I just know it. And so does Slate.

FourSquare

On May 1st, Foursquare announced that the Foursquare app was splitting into 2 apps: the current Foursquare app and a new app called Swarm. According the Foursquare announcement:

“But, as it turns out, each time you open the app, you almost always do just one of those things. At home, you may be searching for a place for dinner. After dinner, you are probably looking to see what friends nearby are up to. That’s why today, we’re announcing that we’re unbundling these two experiences into two separate apps – Foursquare, and a new app called Swarm.”

Insights meet inbox

Sign up for weekly articles & resources.

It’s definitely an interesting, bold move. I’ve been a Foursquare user since 2009, and I have definitely become a big fan of Foursquare over the years. I have some big questions about this move to split the app. I wish them all the best. If you want to read more about the move, I recommend this article over at TheVerge.com.


Posted by Kerry Dean

Related Content

thumbnail image

Get Insights

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

Get Informed

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

Get Informed

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

Get Informed

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

Get Informed

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

Get Informed

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

thumbnail image

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

Get Informed

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

All POST