This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Straight Outta Somewhere Campaign Wins Top Prize at Facebook Awards

2 MINUTE READ | June 20, 2016

Straight Outta Somewhere Campaign Wins Top Prize at Facebook Awards

Beats by Dre won the top prize in this year’s Facebook Awards global competition for the groundbreaking Straight Outta Somewhere campaign. A collaborative effort between the brand, PMG, and other agency partners like R/GA and OMD, #StraightOutta was the only campaign in the world to win the prestigious Blue Award.

The annual competition celebrates the best creative work on Facebook and Instagram, and #StraightOutta was recognized for its use of the social networks as part of a larger, overall media mix. In total, over 2,700 entries were submitted from 160 countries.

“We’re so proud of all of the honors and accolades that #StraightOutta has received,” said George Popstefanov, founder and CEO of PMG. He added, “This campaign perfectly illustrates what’s possible when multiple partners collaborate with a strong, singular goal in mind, and have the backing of a dynamic and ambitious brand.”

Winning top honors at the Facebook Awards is even more impressive this year, as the competition went with a global bracket system for the first time ever. Juries in North America, APAC, Latin America and EMEA allowed entries from those regions to be judged based on regional context. After regional winners were selected, global winners were chosen by Facebook’s Creative Panel.

Learn more about the campaign by watching the case study video below.

Stay in touch

Bringing news to you

Subscribe to our newsletter

http://o.pmg.co/straight-outta-somewhere-v/assets/beats-pmg.mp4


Posted by: David Gong

Related Content

thumbnail image

Get Informed

Applications for PMG’s 2022 Graduate Leadership Program Now Open!

1 MINUTE READ | December 16, 2021

thumbnail image

Get Informed

Kohler Co. Names PMG as Agency of Record

2 MINUTES READ | December 8, 2021

thumbnail image

Get Informed

PMG Earns Spot on Chief Marketer’s Top Marketing Agencies List

1 MINUTE READ | December 2, 2021

thumbnail image

Get Informed

PMG Innovation Challenge Inspires New Alli Technology Solutions

4 MINUTES READ | November 2, 2021

thumbnail image

Get Inspired

How PMG Uses Alli to Determine if It’s a Bones or No Bones Day

3 MINUTES READ | October 21, 2021

thumbnail image

Get Inspired

Shared Progress: Making an Impact Across DE&I Initiatives

7 MINUTES READ | October 18, 2021

thumbnail image

Get Informed

Supply Chain Slowdowns Move Up National Agenda

8 MINUTES READ | October 14, 2021

thumbnail image

Get Inspired

10 Years a PMGer: Chris Alvares, Head of Technology

4 MINUTES READ | September 29, 2021

ALL POSTS