PMG Digital Made for Humans

SXSW Day 3 Preview: The Good, the Bad, and the Viral

2 MINUTE READ | March 15, 2015

SXSW Day 3 Preview: The Good, the Bad, and the Viral

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PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, and Cleveland, our team is made up of over 900+ employees globally, and our work for brands like Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

Hello Sunday morning! Please be gentle as some of us aren’t in the best shape after last night. Chris lost his voice and now sounds like Gollum, but we’re still pretty excited about what the day has in store. Here’s a preview:

Chris AlvaresSr. Product Manager and Technical Innovation Lead“Can’t Miss” Session: “Why Feminism is Winning the Web”Reason It’s “Can’t Miss”: Learn how a feminist approach to content creation can help media brands attain more loyal followers as well as influence social change.

Alana MandelDigital Content Manager“Can’t Miss” Session: “Creating Pathways Into the World of Social Impact”Reason It’s “Can’t Miss”: This is a panel of 4 experts who coach young professionals and entrepreneurs interested in creating a positive change through social impact. Our generation is demanding more meaning in our professional and personal lives, and this panel discussion will give specific examples of how to start.


Kara EcclestonSEO Account Manager“Can’t Miss” Session: “Going Viral: The Science of Predicting the Web”Reason It’s “Can’t Miss”: What makes viral content go viral? And more importantly, is it possible to identify viral content before its ingrained into pop culture? Understanding the science behind viral content can help shape your content strategy.

Jonathan HuntSenior Account Lead – SEO“Can’t Miss” Session: “Let’s Be Evil! Malevolent Marketing 101”Reason It’s “Can’t Miss”: Sometimes, it’s fun to play for the other team. Some days, you want Superman to lose. Today seems like a great day to take a little trip to the Dark Side.


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