This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

The Top Reasons Why Google+ Matters to You and Your Brand

3 MINUTE READ | August 21, 2013

The Top Reasons Why Google+ Matters to You and Your Brand

Screen Shot 2013-08-20 at 10.42.03 AM

Enough of this red-headed stepchild business.   Once considered the bastion of the social media platforms, Google has a number of features that make their proprietary social network a lot more important (and interesting)!  If you’re a social marketer, then it can no longer be ignored.

Heed our advice and check out our Top 5 Reasons Why You Should Use Google+.

Now, Let’s begin:

Using Google+ will influence your Search Engine Rankings.

No more Mr. Nice Google.  This should be a fairly simple statement to understand.  Utilizing your Google+ page will allow for your brand to better benefit from search engine rankings in Google.

Hint: Try posting at least twice a day.  (A little birdie told us that it would make a difference)


So Google+ has been touting this feature for most of it’s 2-year lifespan, but have you really tried using it?  FREE (That’s right friends) high quality video chat that any number of people can join.  Utterly destroying other video conferencing/chat competitors, anyone with a gmail account or Google+ page can join a Hangout.  This means that virtually anyone can converse over the internet face to face with ease.


“On Air” video hangouts are great for broadcasting and chatting with people en masse- you can use them to train existing followers on using your product or just have an open Q&A session.  If executed correctly, this can make your consumer base feel really included in the progression of your product or brand.

From a brand’s perspective, this feature should give them knew creative options to interact and engage with their followers.  Why not?  President Obama and a number of influencers have already taken advantage of this diamond in the rough.  Why shouldn’t your brand?

The Facts don’t lie…

  • 90 million users: This is going to continue to grow as Google has made Google+ accounts mandatory for all Gmail users. (sneaky sneaky…)

  • Frequency: 60% of Google+ users log in every single day compared to the 50% on Twitter

  • Quality over Quantity:  Search results are affected by who you are friends with on Google+

More than likely,  y**ou’ve already joined the party.  Might as well DANCE!**


Stay in touch

Bringing news to you

Subscribe to our newsletter

Google+ should no longer be ignored.  Not simply because of the Search Ranking implications, but because of the fact that Google+ has the tools to separate itself from the other social platforms.  Try it out for yourself and see how you like it.  You won’t be disappointed.

Posted by: Earl Hwang

Related Content

thumbnail image

Get Insights

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

thumbnail image

Get Informed

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

thumbnail image

Get Informed

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Get Informed

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

thumbnail image

Get Informed

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

thumbnail image

Get Informed

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

thumbnail image

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

thumbnail image

Get Informed

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

thumbnail image

Get Inspired

How Brands Can Stand Out With User-Generated Content

1 MINUTE READ | November 12, 2020