Accessibility Tools
PMG Digital Made for Humans
TikTok’s Creator Marketplace a Win-Win
David Gong
With PMG since 2012, David Gong leads marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry.
PMG’s director of influencer marketing Angela Seits recently shared her thoughts with Digiday (paywall) about TikTok’s attempt to create a robust connection point between its talent and the marketers who want to collaborate with them on branded campaigns. The move is expected to be a long-term boon not just to its creators, but also TikTok and larger agencies that represent large-scale advertisers.
“When platforms launch their own marketplace tools to enable brands to identify and partner with influencers, there’s often an impulse in the advertising community to see it as an either/or situation — platform or agency — but this is a false dichotomy,” said Seits. “We see the best results when brand, platform, and agency work together.”
Stay in touch
Bringing news to you
Subscribe to our newsletter
By clicking and subscribing, you agree to our Terms of Service and Privacy Policy
The article is the latest in the publication’s continuing coverage of the fast-growing platform, much of which has drawn from PMG’s insights and commentary.
Related Content
What You Need to Know About Facebook’s Latest Content Transparency Reports
4 MINUTES READ | August 30, 2021
Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends
7 MINUTES READ | December 2, 2020
October Brings Fresh Perspectives on Economic Sentiment, Consumer Confidence
8 MINUTES READ | October 6, 2020