ACTING IN MINUTES, NOT HOURS
Creative versioning for PayPal across global markets went from hours to minutes.
PAYPAL
Intelligence isn't the advantage. What you do with it is.
The companies outperforming today are not those with more information. They are the ones structurally built to act on it. Every leadership team is confronting three questions, but the ones who are succeeding connect them instead of addressing them in silos.
EFI > Home > 3 Questions
What feels like three separate questions is really one connected business challenge. Tackle them together, and the impact compounds.
- Operate smarter.
- Decide faster.
- Grow.
How should we operate now?
Technology changes faster than most organizations do. Progress depends on clear ownership, practical governance and workflows that turn intelligence into action.
Explore Below
How do we make better decisions, faster?
Faster decisions require clear authority and measurement built to guide the next move, not explain the last one.
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Where will our next phase of growth come from?
Growth opportunities now span commerce, creators, answer engines and AI enabled production. The challenge is making them work together and knowing what they return to the business.
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When you close the gap between insight and action with a connected system, results follow.
CONFIDENCE TO INVEST
Our tests beat incremental-return targets by 71%, giving Tripadvisor Group confidence to make bigger, broader growth investments.
TRIPADVISOR GROUP
MORE REVENUE, LESS SPEND
Best Western generated 16% more platform revenue with 7% less spend.
BEST WESTERN HOTELS & RESORTS
SALES ABOVE FORECAST
Nike’s global Games campaign delivered sales 37% above forecast during the Paris Olympics.
NIKE
Operate
How should we operate now?
New technology only matters when the organization can use it. That requires clear ownership, practical governance, and teams that can carry insight into action.
What Changes When You Operate Smarter
Nike’s media data was fragmented across regions, platforms and internal systems. PMG built one global source of truth in Alli, our proprietary operating system, connecting daily data across nearly 200 countries, 200 platforms, and 1,000+ accounts.
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decide
How do we make better decisions, faster?
Decisions slow down when authority is unclear or the evidence arrives too late. Faster teams know who can make the call and have measurement designed to guide it.
Jack Chape
Head of Integrated Media, EMEA
Featured · 13 min read
Agentic Marketing Needs Connected Media Intelligence
What happens when autonomous AI agents are unleashed on disconnected marketing plans? If brand awareness and performance media operate in silos, algorithmic tools simply accelerate toward the easiest conversions instead of driving real incremental growth.
What Changes When You Make Faster Decisions
CKE linked ad exposure to credit card transactions for Hardee’s and Carl’s Jr., giving teams a weekly signal for shifting investment. Across 11 weeks, net-new-buyer conversion increased 63%.
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Grow
Where will our next phase of growth come from?
Leaders have more places to invest, from commerce media and creators to answer engines, and AI enabled production. The challenge is seeing how those investments work together and what they return to the business.
What Changes When You Know Where to Invest for Growth
Kimberly-Clark connected creator content, digital media, broadcast and first-party signup data in one live view. Sales grew 26% year over year, its best performance in six years.
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The people behind PMG's thinking
Learn More About Our ExpertsBring us the questions your team is working through
Talk to PMG experts on the challenge in front of you: how to operate, how to make decisions faster, or where to grow next.